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Senior Director, US RayzeBio Field Market Access & Customer Engagement

$228.03k - $276.32k

Bristol-Myers Squibb Co

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

SUMMARY:

This is a Bristol Myers Squibb role dedicated to supporting the RayzeBio radiopharmaceutical business. The Senior Director, RayzeBio Field Market Access & Customer Engagement is accountable for setting and driving the strategic direction of all field market access activities for the RayzeBio radiopharmaceutical portfolio. This leader will architect and continuously refine the national Site of Care access, reimbursement, and pull-through, ensuring alignment with corporate objectives and evolving market dynamics. A critical aspect of this role is to coach, mentor, and empower the Market Access and Customer Engagement team of Field Reimbursement Managers (FRMs), enabling them to execute with excellence and agility across all phases of account onboarding, launch readiness, post-onboarding, and patient-level access support. The leader will build this capability ahead of launch, bringing a proven playbook for the payer and reimbursement aspects of radiopharmaceutical treatment-site activation and for converting site readiness into patient pull-through, partnering with Commercial Operations, Clinical Theranostics Specialists (CTS), and the payer-focused matrix team. A core responsibility of this role is ensuring the team delivers timely, compliant patient-level access support to treatment sites for enrolled patients, meaning assistance with benefits verification, prior authorization, appeals, coding, and billing.

RESPONSIBILITIES:

Strategic Leadership:

  • Develop and communicate a clear, forward-looking strategy for Market Access & Customer Engagement, integrating payer dynamics, reimbursement trends, and competitive intelligence
  • Partner cross-functionally with Pricing & Access Strategy, Brand Marketing and Sales, Commercial Operations, Field HEOR, Payer Market Access and Strategic Accounts, Patient Access Support Services, and other matrix teams to ensure cohesive execution of strategic priorities
  • Anticipate and proactively address national and regional market access challenges, informing continuous improvement of access strategies and objectives to guide execution
  • Steward the complex and unique radiopharmaceutical site-of-care economic model, ensuring a deep and actionable understanding of site-specific economics and reimbursement methodologies. Leverage this expertise to inform evaluation of access dynamics across applicable care settings
  • Actively drive team to build intimate knowledge of their accounts (including account payer mix, overall access dynamics, decision making processes, operational considerations, financial considerations, etc.) to ensure seamless access today and in the future.

Account Strategy & Site Readiness:

  • Partner cross-functionally with Commercial Operations, Medical (MSLs and CTS), and Field HEOR on account profiling and segmentation, owning the market access components (payer mix, coverage and reimbursement readiness, and site economics) to help identify the levers that drive formulary approval, site activation, and adoption
  • Contribute the market access perspective to the strategic account framework (safety and efficacy, economic value, and distribution/logistical efficiency) and translate it into account-level access plans across IDNs, academic centers of excellence, regional health systems, community oncology and urology practices, physician groups, and VA/DoD sites of care
  • Own the payer and reimbursement components of treatment-site activation, including coverage, coding, billing, and prior authorization readiness and the supporting SOPs, and partner cross-functionally with CTS, MSLs, Commercial Operations, and Trade & Distribution on the remainder of site activation, from initial engagement and institutional buy-in (e.g., P&T, formulary, and value-analysis committees) through site readiness (licensing, radiation safety, nuclear pharmacy, and ordering workflows), referral pathway development, and first-patient treatment
  • Partner with the Pricing & Contracting Lead to support account-level execution of purchase agreements, GPO partnerships, and rebate strategy, including business-case analytics that demonstrate site-level economics, in partnership with Field HEOR
  • Partner with Trade & Distribution and Commercial Operations on site readiness and on distribution and delivery partners, including radiopharmacy, specialty distribution, and 3PL partners
  • Educate treatment sites on coding, coverage, and reimbursement considerations, and partner with the Payer Market Access and Strategic Accounts (MASA) team to bring payer-specific insight (e.g., medical policy, local coverage, prior authorization dynamics) to site-level planning.

Site Access Support & Patient Pull-Through:

  • Lead the FRM team in providing patient-level access support to treatment sites (benefits verification, prior authorization, appeals, coding, and billing), serving as the field point of contact for access questions on enrolled patients and following each patient through treatment scheduling and dose delivery
  • Advise Patient Access Support Services, Trade & Distribution, and the payer-focused matrix team on access support workflows, escalation pathways, and hand-offs, bringing field insight on site needs and ensuring the FRM team operates effectively within them, recognizing that radiopharmaceutical dose scheduling is time-sensitive and delays can jeopardize treatment
  • Monitor patient access progression and outcomes (e.g., time to treatment, denials and appeals, delays, and abandonment) and use trends to drive site education, payer insight, and process improvements
  • Partner with Patient Access Support Services, Trade & Distribution, and the Payer Market Access and Strategic Accounts (MASA) team to resolve coverage, reimbursement, and logistical barriers at the patient level
  • Ensure all patient access support and customer engagement activities are documented in approved systems and adhere to privacy (HIPAA), compliance, and BMS policy requirements.

Launch Readiness & Team Build:

  • Recruit, onboard, and develop the Field Reimbursement Manager (FRM) team ahead of launch, defining roles, site and account alignment, training, and performance expectations in a net-new organization
  • Partner with Commercial Operations, CTS, and Medical on pre-launch account engagement and site-readiness planning, owning the payer and reimbursement readiness elements, tracking account progression from identification through activation and first treatment, and translating learnings into pull-through playbooks and field resources
  • Establish a field advisory forum to capture frontline insights, drive process improvement, and guide the development of field resources that support customers and sites
  • Partner cross-functionally with Commercial (Marketing, Sales, and Commercial Operations), Medical, Field HEOR, Clinical Operations, Technical Operations, and the Payer Market Access and Strategic Accounts (MASA) team to prepare the organization for launch.

Coaching & Execution:

  • Serve as a strategic coach to team members fostering a high-performance culture focused on accountability, innovation, and professional growth
  • Guide Field Reimbursement Managers in translating strategy into actionable plans, setting measurable goals, and monitoring performance against key metrics
  • Conduct regular field rides and coaching sessions, providing real-time feedback and development opportunities.

Operational Excellence:

  • Oversee the execution of access and reimbursement strategies, ensuring compliance and operational rigor
  • Lead the development and implementation of annual performance metrics aligned Corporate, Market Access, and RayzeBio organizational objectives
  • Monitor and report on performance metrics, leveraging data to drive decision-making and optimize outcomes
  • Lead the FRM team, in partnership with Training & Operations resources, to continuously optimize and streamline operational components related to both the capture of customer engagement efforts and day to day patient-level pull through.

Stakeholder Engagement:

  • Work cross functionally with the Pricing & Access Strategy team, Radiopharmaceutical Therapy Field Matrix team leadership (across Commercial, including Marketing, Sales, and Commercial Operations; Medical; and Field HEOR), Patient Access Support Services, Trade & Distribution, US Field Access Team, US policy, legal, and compliance to ensure market access product objectives are met
  • Represent the field market access and customer engagement team with senior internal and external stakeholders, advocating for patient and customer needs while advancing BMS’s strategic objectives
  • Ensure timely escalation and resolution of critical issues, involving appropriate stakeholders as needed.

People Development:

  • Champion a culture of inclusion, integrity, and continuous learning
  • Identify and develop future leaders within the field market access organization.

QUALIFICATIONS:

  • Bachelor’s Degree in Business, Health or Life Sciences, Healthcare Administration, Organizational Management, or related field required. Advanced degree (MBA, MA Public Health, PharmD, etc.) is preferred
  • 5+ years of direct nuclear medicine or radiopharmaceutical experience in site-of-care access, field reimbursement, or account management required, including partnering on treatment or imaging site activation (site readiness, referral development, through first patient)
  • Demonstrated people leadership experience, including building, recruiting, and leading a field-based market access, reimbursement, or account management team, and ability to create cross-functional relationships is required
  • 12+ years of overall pharmaceutical, biotechnology, diagnostic imaging, and/or healthcare industry experience
  • 7+ years of oncology, hematology, radiopharmaceutical, or other complex, high cost buy and bill therapy site-of-care reimbursement or field access experience, including:
    • Coverage, coding, billing and payment
    • Medicare (NCD, IPPS, OPPS, 340B, etc.) and site-of-care economics
    • Working knowledge of payer medical policy and managed care coverage processes for in-patient and out-patient coverage
    • Working knowledge of local coverage determinations and case rate considerations
  • Experience engaging IDNs, academic centers, community oncology/urology practices, and VA/DoD sites of care, including supporting formulary approval and site-level contracting
  • Experience overseeing or supporting patient-level access support for buy and bill therapies, including benefits verification, prior authorization, appeals, coding and billing, and coordination with patient support services and distribution partners
  • Demonstrated experience supporting a new oncology or specialty product launch, from pre-launch account preparation through commercial pull-through
  • Licenses or Certifications: Certified Coder or Biller is a plus
  • Experience with theranostic (paired diagnostic and therapeutic) programs, including first-in-class launches is a plus
  • Clinical nuclear medicine background (e.g., licensed Nuclear Medicine Technologist) or hands-on experience with radiopharmacy, PET center, or theranostic site workflows is preferred
  • Experience building account-profiling, site-readiness, or business-case analytics tools and working with radiopharmacy and distribution partners is preferred

#LI- Field

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

Field - United States - US: $228,030 - $276,318

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to View email address on click.appcast.io . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information:

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at .

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at View email address on click.appcast.io with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1607438 : Senior Director, US RayzeBio Field Market Access & Customer Engagement #J-18808-Ljbffr

Vacancy posted 1 day ago
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