Product Owner
$100k - $120kTata Consultancy Services
Must Have Technical/Functional Skills
- Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms
- Hands-on exposure to:
- Campaign lifecycle management
- Audience targeting and segmentation
- Performance marketing and attribution models
- Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes
- Advanced experience with Jira and Confluence
- Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs
- Experience working with cross-functional teams:
- Marketing, Data Science, Engineering, and Business stakeholders
- Ability to translate marketing strategies into technical product requirements
- Excellent communication skills across:
- Technical teams (developers, architects)
- Business leadership and marketing stakeholders
• Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.
• Define and manage product backlogs for solutions across:
o Digital advertising platforms (Search, Display, Social, Programmatic)
o Marketing automation and campaign management systems
o Customer segmentation and targeting tools
• Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.
• Collaborate with marketing, analytics, and engineering teams to:
o Translate business and campaign goals into scalable product features
o Incorporate data-driven insights into product decisions
• Drive integration with ad tech and martech ecosystems, such as:
o Google Ads, Meta Ads, DSPs, CDPs
o Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)
• Own product roadmap, prioritization, and delivery using Agile and Waterfall methodologies.
• Lead digital transformation initiatives focused on:
o Enhancing customer acquisition and retention
o Improving campaign effectiveness and attribution
• Utilize Jira for backlog management, sprint planning, and progress tracking. > Salary Range: $100,000 to $120,000 per year
Vacancy posted 15 hours ago
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