Senior Product Strategist, Education

Are you an educator at heart yearning to make a greater impact? Do you love defining product strategy and helping others succeed? Are you an advocate for technology solutions that help all learners thrive?

About Us
At Rethink Ed, we believe learning should bring out the best in everyone. As the 2020 CODiE Award Winner for Best Social Learning Program for Students, 2021Winner for Best Student Learning Capacity-Building Solution, and 2022 Cool Tool EdTech Finalist for Vizzle , we bring cutting-edge strategies to administrators, educators, students, parents, and caregivers to support effective, high-quality education of the whole child. Our evidence-based, technology-driven solutions are developed and delivered by leading experts in Social and Emotional Learning, Behavior Management and Special Education.

Job Summary 

The Senior Product Strategist at RethinkEd shapes the vision, roadmap and market strategy for the RethinkEd and Vizzle products that span student wellness, social-emotional-learning, behavior and special education.

This role combines product strategy with deep subject matter expertise. The ideal candidate understands the SEL and overall education market, how schools and districts operate, and how educators, counselors, psychologists, social workers, administrators, and other professionals work together to support students. 

Collaborating within the Product team and with Engineering, Sales, Marketing, and Customer Success, the Senior Product Strategist will identify market opportunities, guide product direction, and ensure our solutions address meaningful needs for students and the professionals who serve them, using AI tools to speed research and prototyping.

Key Responsibilities

Product & Market Strategy  

• Define and drive the vision, strategy, positioning, and roadmap for RethinkEd’s portfolio of products, with an AI-native perspective 

• Identify market trends, customer needs, competitive opportunities, and areas for growth. 

• Build business cases grounded in market potential, customer value, measurable outcomes, and business impact. 

• Partner with sales, marketing, and customer success to inform positioning and go-to-market strategy. 

Domain Expertise & Customer Insights  

• Deeply understand the roles and workflows of educators, counselors, psychologists, social workers, behavioral specialists, administrators, and district leaders. 

• Build relationships with school and district leaders, practitioners, researchers, and industry partners. 

• Use customer feedback, market research, product data, and evidence-based practices to guide product decisions. 

Product Direction & Innovation 

• Translate market and customer insights into clear product priorities and roadmap recommendations. 

• Partner with Product Managers, design, and engineering to create solutions that fit real school workflows. 

• Guide experiences that help school professionals identify student needs, coordinate support, monitor progress, and measure outcomes. 

• Leverage AI tools to research, prototype, and validate product experiences quickly and responsibly. 

Performance & Growth 

• Define success measures tied to adoption, customer value, student and educator outcomes, and business growth. 

• Monitor product and market performance and recommend where to improve, expand, or invest. 

• Represent the voice of the market and school-based professionals in strategic product decisions. 

• Contribute to RethinkEd’s thought leadership and visibility in the SEL and mental health community. 

Qualifications 

Required Qualifications

• Deep expertise in K–12 education with 7+ years of experience, with focus on student wellness, behavioral health, or student-support systems. 

• Strong understanding of how schools and districts operate, and how educators, counselors, psychologists, social workers, administrators, and district leaders collaborate to support students. 

• Experience shaping product, and product strategy in K-12 education technology 

• Track record of translating market and customer insights into successful products, strategic investments, or measurable growth. 

• Ability to connect high-level strategy with user needs, school workflows, and practical implementation. 

• Strong communication, analytical, and cross-functional leadership skills. 

• Strong knowledge and enthusiasm for AI tools to operate in a fully AI-based development lifecycle, delivering AI-native products 

• Experience using data, research, and customer feedback, to inform strategy and product direction. 

• Ability to travel occasionally as needed. 

Preferred Qualifications

• Direct experience working in or closely with schools, districts, or student-support teams. 

• Experience with MTSS, school-based mental health, universal screening, prevention, intervention, or progress monitoring. 

• Product strategy or product management experience within an education technology company. 

• Advanced degree or professional background in education, psychology, counseling, social work, behavioral health, public health, or related field. 

• Established relationships or recognized expertise within the K–12 SEL, mental health, or education technology community. 

Why Join RethinkEd?

• Mission-driven organization making a meaningful difference in the lives of students and educators.
• Collaborative, growth-oriented culture that values innovation and accountability.
• Competitive compensation package with performance-based incentives.
• Comprehensive benefits, including health, dental, vision, retirement plan, and paid time off.
• Remote-first workplace with flexibility and national reach.

Benefits: 

• Generous health, dental, & vision benefits package
• Flexible paid time off   
• 11 paid company holidays
• 401k + matching
• Parental leave

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

Recruiting Fraud Alert:  Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews.  Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘View email address on us.fitly.work’ email address, and/or be found on the Rethinkfirst.com website.  Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement. 

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