Lead Director, Enterprise Website Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Lead Director, Enterprise Website Position Overview We are seeking a visionary lead director to define the strategy and lead the transformation of our enterprise website into a world-class digital newsroom and content hub. This role will oversee a senior web manager and an AEM content specialist, with dotted-line support from a web analytics function, to deliver a dynamic, newsroom-style experience that informs, engages, and inspires our audiences. The ideal candidate is a strategic leader with deep expertise in UX/UI design, content strategy, and digital publishing, combined with a passion for storytelling and operational excellence. You will champion editorial quality, design innovation, and performance optimization, ensuring our site becomes a trusted destination for thought leadership and brand storytelling. Key Responsibilities Vision & Strategy Define and execute a bold vision for the corporate website as a content-first, newsroom-style platform. Establish editorial and design standards that elevate storytelling and user experience. Leadership & Team Development Lead and mentor a team responsible for web operations, AEM content authoring, UX/UI design, and analytics. Foster a culture of creativity, agility, and continuous improvement. Content & Experience Excellence Oversee content strategy and governance, ensuring consistency, quality, and alignment with brand voice. Drive UX/UI innovation to create immersive, accessible, and visually compelling experiences. Performance & Insights Implement analytics frameworks to measure engagement, content reach, and audience behavior. Translate insights into actionable strategies for editorial optimization and design enhancements. Technology & Innovation Stay ahead of AEM advancements, digital publishing trends, and emerging technologies. Partner with IT and development teams to ensure technical scalability and seamless integration of multimedia. Cross-Functional Collaboration Work closely with marketing, communications, and product teams to align web initiatives with broader storytelling goals. Manage vendor relationships for development, hosting, and QA services. Governance & Compliance Enforce governance for workflows, publishing processes, and accessibility standards. Ensure compliance with ADA, SEO best practices, and brand guidelines. Required Qualifications 10+ years of experience in digital strategy, web management, or UX/UI leadership roles. Proven track record of leading large-scale content-driven web initiatives and managing cross-functional teams. Advanced knowledge of Adobe Experience Manager (AEM) and enterprise CMS platforms. Expertise in UX/UI principles, responsive design, and accessibility standards. Strong understanding of web analytics tools (Adobe Analytics, Google Analytics) and editorial performance metrics. Exceptional leadership, communication, and stakeholder management skills. Preferred Qualifications Experience in newsroom-style publishing, corporate content hubs, or thought leadership platforms. Familiarity with Adobe Workfront, SEO strategies, and digital accessibility compliance. Background in front-end and back-end development concepts for effective technical oversight. Bachelor’s degree in Digital Media, Web Development, UX/UI Design, Journalism, or related field; advanced degree preferred. What We’re Looking For A content-driven, design-focused leader who combines editorial vision with technical expertise. If you are passionate about creating a world-class digital newsroom and have the ability to transform our web presence into a dynamic, storytelling platform, we encourage you to apply. Pay Range The typical pay range for this role is: $100,000.00 - $231,540.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments. We anticipate the application window for this opening will close on: 06/19/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.