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Creator Partnerships Manager

Robert Half

We are looking for a Creator Partnerships Manager to expand and lead a high-impact creator network. This role is centered on identifying influential voices, developing lasting partnerships, and turning creator relationships into measurable brand growth and revenue opportunities. You will work closely with cross-functional teams to connect the right creators with the right concepts across major social platforms while shaping a scalable partnership program from the ground up.Responsibilities:• Build and grow a diverse creator community across multiple audience tiers, with a focus on developing a strong pipeline of active partners over time.• Establish a repeatable structure for ongoing creator relationship management, moving the program beyond one-time promotional engagements.• Define ideal creator profiles and evaluate potential partners based on audience trust, content quality, authenticity, and business impact.• Monitor the creator landscape across platforms such as Instagram, TikTok, Facebook, X, Snapchat, Meta, and YouTube to identify emerging talent early.• Collaborate with creative stakeholders to align creators with campaign concepts and ensure content feels credible, audience-relevant, and platform-appropriate.• Expand and optimize TikTok Shop affiliate partnerships to strengthen performance-driven revenue channels and community engagement.• Guide creator onboarding, briefing, and overall partner experience to support long-term collaboration and consistent execution.• Assess opportunities for whitelisting, licensing, and paid media usage so creator content can be extended into scalable advertising assets.• Help build the internal processes and team foundation needed to support a growing in-house creator partnerships function

Vacancy posted 15 hours ago
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