Senior Product Marketing Manager
Bolt
Senior Product Marketing Manager
Remote
We're Bolt.new by StackBlitz! We're the team that brought you WebContainers, the first-of-its-kind technology that made it possible to run Node.js right inside your browser. That breakthrough kicked off our journey in 2019, and it's what powers the blazing-fast online IDE used by over 1 million developers every month. But we didn't stop there. We doubled down on everything we learned and built Bolt.new — the fastest way to go from idea to production without writing traditional code. It's a next-gen, AI-powered app builder that helps you create, edit, and deploy full-stack web and mobile apps instantly, right in your browser. No installs. No setup. Just smart automation and instant dev environments that let you move at the speed of thought. We're a fully remote team, globally distributed, deeply collaborative, and seriously passionate about building the future of software development. This is your chance to join a small team with a big vision. If you love shipping fast, solving real problems, and pushing the boundaries of what's possible, we'd love to meet you.
Bolt.new is the fastest-growing AI app builder in the world – and the competitive landscape is moving fast. Lovable, Replit, v0, Cursor, and a wave of new entrants are all fighting for the same audience. We need a Senior PMM who can own our positioning, sharpen our narrative, and make sure every product launch lands. You'll be the connective tissue between Product, Engineering, Sales, and Marketing – turning what we build into stories that win customers. This is a high-autonomy role where you'll define how the market sees Bolt.
How You'll Contribute
- Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we're differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
- Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
- Build and maintain a competitive intelligence program – track what competitors are shipping, how they're positioning, and where we can win
- Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
- Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
- Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
- Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
- Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
- Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence
Qualifications
- 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
- You've owned product launches from strategy through execution and can show measurable impact
- Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
- Experience building sales enablement that sales teams actually use
- You can write – crisp positioning docs, compelling launch copy, clear internal briefs
- Comfortable working directly with engineers and PMs to extract the "so what" from technical features
- Experience with pricing and packaging decisions (even if you weren't the sole owner)
Bonus Points
- Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
- You've worked in AI, developer tools, no-code/low-code, or the "vibe coding" space
- You've built a competitive intelligence program from scratch
- Experience marketing a platform product (not just a single feature or SKU)
- You've worked at a company during a hyper-growth phase
- You've managed or mentored junior PMMs
- You actually use Bolt.new or similar AI builders
A Few Notes
- You do not need a college degree to apply
- You do not need to be located in the U.S. — we're remote-friendly
- You do not need to meet every qualification listed above
Vacancy posted 5 days ago
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