Associate Director, Marketing Performance & Audience Strategy

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking an Associate Director, Marketing Performance & Audience Strategy to join our Clients & Markets organization.Responsibilities:Define and maintain the comprehensive marketing measurement framework including KPIs, attribution models, testing standards, and reporting to ensure performance is tracked consistently across campaigns and channels including web, email and digital advertising Deliver regular performance reporting and in-depth analyses that explain performance drivers and recommend actionable strategy recommendations Own the marketing audience strategy by building and prioritizing high-value segments from customer, behavioral, and third-party data, partnering closely with channel and campaign teams to activate these segments and measure their business impactOwn the tracking approach for web and campaign pages by defining event and conversion tagging requirements, reviewing tagging setups for new launches Partner closely with the MarTech team to evaluate, implement, and optimize marketing tools (including CDP, CRM, and GA4/Google Tag Manager tracking setup), ensuring complete, consistent, and trusted data flows across the marketing ecosystem; partner with Data team to ensure the integrity, accessibility, and integration of campaign, web, and customer data across the marketing technology stack Manage, coach, and develop a team of onshore and offshore professionals; establish clear priorities, and deliverablesAct with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environmentQualifications:Minimum eight years of recent experience in marketing, digital analytics or performance marketingBachelor's degree from an accredited university, preferably in analytics, statistics, or a related quantitative fieldStrong analytical mindset with proven experience measuring marketing ROI and designing multi-channel attribution modelsProven ability to build and deliver high-impact performance reporting and dashboards, translate complex data into clear, actionable narrative and strategic recommendationsWorking knowledge of Google Tag Manager, the data layer, and consent mode, with the ability to write tagging requirements and QA implementationsExperience building audience segments in CDPs, DMPs, or ad platforms such as Adobe, Salesforce, Segment, Google, and othersApplicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Depending on job classification, standard work hours, and years of service, KPMG LLP provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year depending on your job classification and entity affiliation. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. Follow this link to obtain salary ranges by city outside of CA: California Salary Range: $136000 - $259000 KPMG LLP and its affiliates and subsidiaries ("KPMG") is an equal opportunity employer. KPMG complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race/ethnicity, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, pregnancy, childbirth or other related condition, military/veteran status, genetic information, status as a victim of domestic violence or sexual abuse or any other legally protected status. The attached link contains further information regarding the firm's compliance with federal, state, and local recruitment and hiring laws. KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.