Senior Associate, External Communications

Corporate Communications Storyteller

Wayfair is seeking a passionate storyteller to join its Corporate Communications team. This role is an exciting opportunity to tell the compelling, behind-the-scenes stories of this multi-billion dollar retail company. This person will support earned media opportunities, develop and create content for media, social media and owned channels, and will work cross-functionally with key stakeholders.

A successful candidate will be an energetic and highly-motivated communications professional who thrives in a fast-paced environment and can balance concurrent projects under tight deadlines. Candidates should be inherently curious and self-driven with a passion for corporate storytelling and an ability to bring the people, teams and initiatives that make a company tick to life. The role will report into the Manager of External Communications and is based at the company's headquarters in Boston.

What You'll Do:

• Assist in creating press briefing materials and staff media interviews with Wayfair spokespeople
• Assist in managing media inbounds and maintain relationships with key reporters
• Manage media lists within media database software
• Research, write, and develop new and existing stories for corporate blogs
• Monitor media for coverage on key campaigns and crises
• Own and maintain key corporate social media channels including Linkedin and Instagram
• Develop and maintain editorial calendar to ensure consistent social media and editorial content
• Work cross-functionally to coordinate campaigns and storytelling moments
• Create digital graphics for social media, digital signage and blog posts
• Analyze and report on data across corporate channels including social media, corporate blog and website

What You'll Need:

• Bachelor's degree with minimum 3-5 years of experience in corporate communications or public relations, either in-house or at an agency.
• Positive, people-oriented, and energetic attitude
• Experience with analytics and measurement for both social and traditional media
• Working knowledge of a CMS platform
• Working knowledge of design in the Adobe Creative Suite and Canva
• Working knowledge of GenAI platforms like Gemini and ChatGPT
• Exceptional written and verbal communication skills
• Strong attention to detail; carefully and consistently proofs own work
• Superior organizational skills and proven ability to quickly learn and understand complex topics
• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Strong quantitative skills, comfortable navigating a data-driven business environment
• Critical thinker who is flexible and open to change and new information
• Interest and experience in developing content and managing social media and corporate channels

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

Wayfair is one of the world's largest online destinations for the home. We're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair and world for all. Every voice, every perspective matters.