Senior Growth Marketing Manager

We're looking for a Senior Growth Marketing Manager to accelerate revenue growth across our self-serve (eCommerce) and product-led motions. You'll own the strategy and execution of full-funnel growth programs that drive sign-ups, activation, conversion, and expansion for one of our high-growth products — translating our self-serve, product-led growth model into marketing programs with measurable revenue impact. This is a high-visibility role at the intersection of marketing, product, and data. You'll partner closely with product management, demand generation, marketing operations, data science, and sales to identify friction points across the user journey, run high-impact experiments, and scale what works. The ideal candidate combines analytical rigor with creative instincts, keeps the customer at the center of everything, and thrives in a performance-driven environment. Your role and responsibilities Run the experimentation engine Define and prioritize high-impact experiments across acquisition, onboarding, and conversion; maintain a centralized experimentation calendar and learnings agenda Design and run A/B and multivariate tests across landing pages, signup flows, lifecycle campaigns, and paid channels — with rigorous test design and results interpretation Build always-on, scalable nurture and lifecycle programs that engage, retain, and grow users through their journey Plan and execute integrated campaigns across discoverability, web, email/nurture, in-product messaging, content, and events in partnership with brand, product marketing, and digital Partner with product marketing to ensure messaging is consistent and aligned to target markets, personas, and company priorities Collaborate with product and engineering on in-product growth levers (onboarding, upgrade prompts, free-paid conversion paths) Measure, report, and optimize Measure, analyze, and optimize program performance in partnership with data/analytics teams; make data-informed decisions on budget allocation and channel mix Monitor funnel health and pipeline coverage, making recommendations to close gaps — including working with SDR/sales teams on targeted follow-up Report results and insights on leadership; own planning, forecasting, and goal-tracking for your programs Required education Bachelor's Degree Required technical and professional expertise 8-10 years of experience in growth marketing, performance marketing, demand generation, or full-funnel marketing -- ideally within B2B SaaS Proven track record driving self-serve or product-led growth (sign-ups, activation, free-to-paid conversion, expansion revenue) at scale Strong analytical skills with a history of turning funnel and channel data into strategic insights and actionable plans; comfortable in spreadsheets, dashboards, and (ideally) SQL Hands-on experience with A/B testing and experimentation frameworks, including test design, statistical interpretation, and building a learnings culture Expert in end-to-end campaign development, execution, and measurement, including working with marketing operations on nurture setup and optimization (e.g., Marketo, Salesforce, Amplitude/GA, Tableau/Looker) Proven ability to collaborate cross-functionally with product, data science, finance, sales, and marketing peers; strong interpersonal skills that build alignment Strategic and creative: able to set direction and manage tactical execution plans that keep the customer at the center Excellent written, verbal, and visual communication skills; able to clearly explain analyses and recommendations to executive stakeholders Highly organized, adaptable, and comfortable operating in a fast-paced, high-growth environment Preferred technical and professional experience Experience marketing to technical audiences (developers, data teams, IT/DevOps) Familiarity with cloud, data/analytics, AI, or developer tooling categories Experience with usage-based or consumption pricing models and PQL (product-qualified lead) frameworks YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. OTHER RELEVANT JOB DETAILS Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. City / Township / Village POUGHKEEPSIE, Armonk, Yorktown Heights, DURHAM, Raleigh, Austin, New York State / Province Texas, New York, North Carolina Country United States Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 108,000.00 Projected Maximum Salary per year 202,000.00 Position type Professional Some travel may be required based on business demand Company (0147) International Business Machines Corporation Shift General (daytime) #J-18808-Ljbffr IBM