Digital Marketing Coordinator

Digital Marketing Coordinator

Benchmark Senior Living is looking for a Digital Marketing Coordinator to join their team! Hybrid role with 3 days per week at the Home Office in Waltham/ 2 days remote Salary: $55-60,000

Benchmark has been a trailblazer in senior living for nearly 30 years, operating 68 communities with 7,400 associates across the Northeast. With $3 billion in assets under management and $700 million in annual revenue, the company is experiencing historic growth, expanding its footprint from Boston to Washington DC. Benchmark offers independent living, assisted living, memory care, and continuing care retirement communities, positioning itself as a leader within this growing real estate sector. Senior housing has consistently ranked among the top three real estate sectors for long-term investment returns, and with the Baby Boomer 80+ population projected to grow over 5% annually through 2030, demand is surging.

To meet this demand, senior housing development must nearly double historical levels over the next two decades. Benchmark is outpacing industry growth and it's brand strength is reflected in its 62 Best Senior Living Community awards from U.S. News & World Report in 2024, far exceeding industry averages.

Benchmark's success is deeply rooted in its people. The company's purpose – Transforming Lives Through Human Connection – is lived daily by associates who embody its core values: Called to Care, Better Together, and Be the Benchmark. Recognized as a Top Place to Work by The Boston Globe for 18 consecutive years and certified as a Great Place to Work for eight years, Benchmark fosters a culture of inclusion, growth, and recognition. It supports employees through initiatives like an associate grant program called One Company Fund, Benchmark University, an Inclusion Advisory Council, and a Cultural Ambassadors program. With over 500 associates boasting 15-plus years of tenure, and an annual gala celebrating excellence, Benchmark continues to be a destination for meaningful careers and compassionate care – setting the standard in senior living.

Job Summary: The Digital Marketing Coordinator supports Benchmark's digital marketing initiatives by helping execute, maintain, and track digital campaigns that drive lead generation across Benchmark communities. Reporting to the Senior Manager of Digital Marketing, this role will assist with website updates, SEO support, HubSpot marketing automation, paid media coordination, campaign tracking, reporting, and digital quality assurance.

This is a hands-on, detail-oriented role ideal for someone early in their digital marketing career who is eager to grow in website management, marketing automation, paid media, SEO, and analytics. The ideal candidate is proactive, organized, curious, and comfortable managing multiple priorities while supporting the day-to-day execution of Benchmark's digital marketing initiatives

Principal Duties/Responsibilities:

Website & Digital Content Support

• Assist with website updates in WordPress to support Benchmark community marketing initiatives, campaigns, and ongoing content needs.
• Make basic page updates, content edits, and website changes to ensure accuracy, consistency, brand alignment, and lead-generation effectiveness.
• Conduct website quality assurance checks to ensure pages, links, forms, and key user paths are working as intended.
• Help identify website issues or improvement opportunities and communicate them clearly for follow-up.

SEO, AI Optimization & Answer Engine Optimization Support

• Support SEO execution across Benchmark community pages and digital content.
• Assist with keyword research, metadata updates, internal linking, and content optimization.
• Help monitor SEO performance and summarize basic trends, opportunities, and observations.
• Develop familiarity with emerging search trends, including AI optimization, answer engine optimization, and evolving SEO best practices.

HubSpot & Marketing Automation Support

• Build, test, and execute HubSpot emails for Benchmark community-focused campaigns and communications.
• Assist with list creation, segmentation, forms, landing pages, workflows, reporting, campaign organization, and basic data hygiene within HubSpot.
• Conduct QA for emails, forms, landing pages, links, personalization, and campaign tracking before launch.
• Track and summarize basic HubSpot performance metrics, including open rates, click-through rates, conversions, form submissions, and engagement trends.

Paid Media & Campaign Support

• Support paid search, paid social, retargeting, and other digital campaign initiatives in partnership with the Senior Manager of Digital Marketing and agency partners.
• Help monitor campaign performance and flag issues, changes, or notable trends for follow-up.
• Support paid media reporting by gathering metrics, organizing data, and preparing basic performance summaries.
• Coordinate with internal stakeholders and agency partners as needed.

Analytics, Reporting & Attribution Support

• Assist in preparing digital marketing reports covering website, SEO, paid media, HubSpot, and campaign performance.
• Pull and organize performance data from platforms such as GA4, Google Ads, HubSpot, Looker Studio, Ahrefs, and similar digital tools.
• Proactively flag data inconsistencies, tracking concerns, or reporting gaps for review.

Digital Project & Process Support

• Track project timelines, deliverables, updates, and follow-ups to help keep work moving forward.
• Identify opportunities to improve digital processes, reporting workflows, and executional efficiency.
• Partner with Marketing, Sales, agency partners, and other internal stakeholders on community-focused digital initiatives as needed.

Education/Experience/Licensure/Certification:

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 1 to 3 years of experience in digital marketing, marketing coordination, website support, marketing automation, analytics, or a related field, internships included.

Required Skills/Abilities:

• Familiarity with digital marketing channels, including websites, SEO, email marketing, paid search, paid social, and analytics.
• Experience with tools such as HubSpot, WordPress, Google Analytics / GA4, Google Ads or similar platforms is a plus.
• Strong attention to detail, especially when reviewing public-facing content, links, forms, tracking, and campaign assets.
• Comfortable working with data and summarizing basic performance trends in a clear, useful way.
• Ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.

As a Home Office associate at Benchmark, you will have immediate access to a variety of benefits including, but not limited to, the following:

• 10 paid holidays plus 1 floating holiday
• Vacation and Health & Wellness Paid Time Off
• Tuition Reimbursement Program
• Physical & Mental Health Wellness Programs
• Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield