Sr. Director of Marketing

Century is one of the nation’s largest debt settlement companies, helping consumers resolve their unsecured debts. This is an exciting opportunity to join a high-growth, evolving, proven, and successful organization. The company’s culture has been built on caring for its clients and employees for over 25 years.

We value each and every one of our team members and recognize that their wide array of perspectives and life experiences fuel the strength of our organization. Our ongoing commitment to every member of our team has earned us several ‘Best/Top Workplace’ and ‘Growth’ awards, and those recognitions inspire us to continually exceed expectations.

JOB SUMMARY

The Senior Director of Marketing is responsible for developing and leading Century’s overall marketing strategy to support sustainable, profitable growth and long-term brand strength in a debt settlement environment. Through extreme ownership of the full marketing lifecycle from lead generation strategy through channel performance and downstream enrollment quality. This leader will balance aggressive growth targets with disciplined customer acquisition economics, marketing technology rigor, compliance and tight coordination with Sales, Operations and Client Services to ensure long-term portfolio performance. This role is equal parts growth leader, technical marketer, and financial steward. This is a working leadership position, not a purely strategic or oversight role. The Senior Director is expected to be hands-on in the day-to-day tactics and operations alongside the team — building and launching campaigns, working directly in the martech and analytics tools, reviewing creative, and stepping into execution as needed.

DUTIES AND RESPONSIBILITIES

Specific duties include but are not limited to:

• Own and continuouslyoptimizethe end-to-end marketing strategy, including:
• Channel mix optimization across paid digital, organic, direct mail, social media, and affiliate/partnership channels, marketing automation, lead scoring, nurture sequences, and attribution modeling, media planning, vendor management, creative testing, and budget allocation across all channels.
• Partner with Sales and Business Development to ensure lead volumes, quality, and timing align with enrollment capacity and CAC targets.
• Establish clear campaign playbooks, creative standards, messaging frameworks, and compliance review processes aligned with FTC regulations and debt-settlement advertising guidelines.
• Monitor real-time and cohort-based performance metrics (CPL, CPA, lead-to-enrollment rate, channel ROAS) at the campaign level and macro level.

Social Media & Brand:

• Own social media strategy and execution across all platforms:
• Content calendar development, community management, reputation monitoring, and paid social campaigns.
• Organic brand building that reinforces Century's trust, experience, and integrity positioning.
• Social listening and sentiment analysis to inform messaging and identify emerging consumer concerns.
• Ensure social content meets regulatory and compliance standards for debt settlement advertising.
• Partner with Client Services to amplify client success stories and testimonials within compliance guidelines.
• Own the marketing technology stack and ensure itoperatesas a unified, measurable system:
• CRM integration, marketing automation platforms, call tracking, analytics tools, and reporting infrastructure.
• Build andmaintainmulti-touch attribution models that accurately reflect channel contribution.
• Implement and manage A/B testing programs across channels, creative, landing pages, and audience segments.
• Partner with IT and Data teams to ensure clean data flows, proper tagging, and reliable reporting pipelines.
• Deliver weekly and monthly performance dashboards to executive leadership with clear insight-to-action analysis.

Direct Mail & Offline Channels:

• Own the direct mail programend-to-end,whenROI suggests investing inthese channels,including:
• List strategy, segmentation, creative development, print production, and fulfillment of vendor management.
• Testing cadence for offer, format, copy, and audience variables.
• Response tracking, match back analysis, and integration with digital attribution.
• Evaluate and scale additional offlinechannels (radio, TV, OTT/CTV) where unit economics support growth.
• Ensure all direct mail creative and offers complywith state and federal debt settlement advertising regulations.

Budgeting, Forecasting & Capacity Planning

• Own the marketing budget, including media spend, technology, vendor costs, creative production, and headcount:
• Build andmaintainlead generation forecasts tied to channel performance assumptions, seasonality, Sales capacity, and enrollment throughput constraints.
• Operational readiness across the client lifecycle.
• Partner with Finance to model scenarios and trade-offs between growth, margins, and service capacity.
• Use data to proactively adjust spend allocation, channel mix, and targets based on performance trends.

CAC Management & Unit Economics

• Own Customer Acquisition Cost (CAC) and contribution margin at the channel and cohort level:
• Ensure marketing strategies scale profitably, not justtop-line: Evaluate CAC payback periods by channel and campaign type.
• Balanceleadvolume growth with cost-per-lead discipline and enrollment quality.
• Establish guardrails for acceptable CAC by channel and ensure adherence across all programs.
• Partner with Sales and Finance to continuously improve unit economics and marketing ROI.

Team Leadership & Performance Management

• Build a performance-driven culture rooted in accountability, transparency, and data-driven decision making and Century's Core Values:
• Lead, coach, and develop Marketing Managers, channel specialists, and creative resources.
• Design and manage team goals and incentives aligned with:
• Lead quality and enrollment outcomes
• Downstream retention and portfolio performance
• Ensure marketing teams adhere to allcompany, regulatory, compliance, and brand standards.
• Address compliance failures, brand inconsistencies, or escalations – collaborate with stakeholders across the organization.
• Reinforce a culture of professionalism, transparency, and accountability.
• Recruit, onboard, and scale the team in line with growth plans.

KNOWLEDGE AND ESSENTIAL SKILLS

• Strategic Leadership: Balancing aggressive growth targets with long-term portfolio performance and brand equity.
• Technical Marketing Acumen: Deep fluency in marketing automation, CRM platforms, analytics tools, attribution modeling, and data infrastructure.
• Analytical Rigor: Designing measurable campaigns, building attribution frameworks, and using funnel, cohort, and post-enrollment metrics to guide action.
• B2C Marketing Expertise: Direct experience marketing to individual consumers at scale, including high-volume lead generation, consumer psychology and messaging, and managing the consumer purchase journey from first touch through enrollment.
• Direct Response Expertise: Proven ability to build, test, and scale direct mail and multi-channel acquisition programs.
• Social Media Proficiency: Strategic and executional command of organic, paid, and reputation management across platforms.
• Financial Acumen: Owning budgets, forecasts, and unit economics with clear CAC accountability.
• People Leadership: Experience building, coaching, and scaling high-performance marketing teams.
• Cross-Functional Influence: Aligning Sales, Operations, and Finance around shared outcomes and accountability.
• Compliance Orientation : Embedding FTC guidelines, state regulations, and ethical advertising into all marketing activity .

EDUCATION AND/OR WORK EXPERIENCE

• 7-10+ years of B2C marketing leadership experience, preferably in regulated, high-consideration consumer environments (financial services, debt relief, lending, insurance, or similar).
• Demonstrated command of marketing technology stacks including CRM, automation, analytics, and attribution platforms.
• Proven experience building and scaling direct mail programs alongside digital acquisition channels.
• Strongtrack recordmanaging multi-million-dollarmarketing budgets with CAC and ROI accountability.
• Experience managing managers and scaling marketing teams across multiple disciplines.
• Demonstrated ability to balance creativity, compliance, and performance in consumer-facing campaigns.
• High integrity and sound judgment in consumer-impacting marketing decisions
• Any equivalent combination of experience, education, and training that provides the required knowledge, skills, and abilities.

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