Marketing Coordinator

CRM Governance Specialist

Payrate: $52.80- $52.80/hr. Responsibilities:

• Support B2C and B2B CRM governance by ensuring CRM campaigns align with organizational standards and protocols.
• Run weekly governance council meetings and collaborate with cross-LOB and cross-functional teams to coordinate CRM campaigns and ensure consistency in messaging and execution.
• Assist in monitoring campaign performance and provide insights to optimize CRM strategies.
• Support the implementation of CRM best practices and ensure compliance with internal policies and external regulations by maintaining the CRM playbook in Confluence.
• Assist in managing Statement of Work (SOW) renewals with vendors to ensure continuity of CRM-related services, handle administrative responsibilities for Tech Centralization.
• Review and analyze CRM data to identify trends and recommend improvements for campaign effectiveness.

Skills & Qualifications:

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 4-6 years of experience in marketing, CRM strategy, or a related field.
• Experience with one or more B2C digital marketing platforms (e.g. Adobe, Oracle, IBM) and data analysis tools (e.g., Excel, Tableau).
• Excellent communication and collaboration skills.
• Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM.
• Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
• Strong analytical skills with the ability to interpret data and provide actionable insights.

Pay Transparency: The typical base pay for this role across the U.S. is: $52.80- $52.80/hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, lifeion benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.