Wealth Business Advisor II

Wealth Business Advisor

Develop and maintain a portfolio of financially complex and important revenue generating client relationships within the defined Business Owner segment within the Truist footprint. Utilize objective and sound personal financial planning and financial advisory concepts to provide an integrated delivery of a broad range of wealth products and services including financial planning, investment management, personal trust and estate planning, insurance and risk management services, strategic credit, and general banking services that are relevant and tailored towards the high net worth business owner client segment. Effectively partner with the Wealth Advisors to develop business owner relationships through the utilization of WRAP (Wealth Relationship and Advisory Process)

Essential Duties and Responsibilities

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Manage Client Relationships with High Net Worth Business Owners

a. Serve as the primary point of contact, integration and responsibility for high net worth business owner clients. Sell, deliver and provide ongoing service for a broad range of fee income and retail banking products and services appropriate to high net worth business owner clients. WBA's should deliver a level of personalized, attentive service that clients deem outstanding.

b. Develop and deliver video (primary) and in person presentations to small and large groups alike, in order to demonstrate and train on the value of a Wealth Business Advisors relationship with both internal partners and external clients.

c. Establish and periodically update understanding of client financial needs and conditions based upon sound profiling and personal financial planning analysis.

d. Work with clients and prospects to coordinate the information gathering and delivery of financial plans utilizing Wealth Financial Planning Process. In addition, work with the client and appropriate internal and external partners to implement solutions.

e. Meet revenue growth, profitability, and retention goals by developing new clients in partnership with Wealth Advisors and Commercial RMs and expanding services to existing clients.

f. Successfully participate in the WRAP (Wealth Relationship and Advisory Process) and the Truist Decathlon sales management process, which includes, but is not limited to, the delivery of the Perfect Client Experience behaviors, support of the Truist segmentation models, full use of the automated sales process and support of referral processes and guidelines

g. Monitor, maintain and update sales activity, pipeline and other pertinent information using the bank's client relationship management (CRM) system.

h. Ensure Credit and Banking Solutions are delivered and serviced with a "perfect client experience"

i. Demonstrate expertise in all Truist capabilities that are relevant to business owners (BTAG, Leadership Institute, BAG, etc.)

2. Effectively Work with Partners and Build Relationships in Truist

a. Partner closely with Wealth Advisors, Wealth Regional Directors, Commercial and Business Banking Relationship Managers, and Regional Presidents to identify appropriate prospects and develop on-going communication with these partners.

b. Establish and maintain mutually beneficial business relationships with centers of influence such as internal regional partners (e.g. Wealth Advisors, Business Servicing Officer (BSOs), Corporate Relationship Managers, local advisory board members), and organizations that will enhance business development efforts.

c. Establish and maintain excellent working relationships with various product and service specialists (IRM partners) who are designated to support client service and development efforts. Ensure an integrated and seamless approach to developing, servicing and enhancing client portfolio. Serve as an advocate for clients with other business units.

d. Source Wealth Lending opportunities and work with Wealth Lending Officer to evaluate and extend credit and terms in accordance with Truist lending policy.

3. Work within Existing Audit, Compliance and Regulatory Framework in Order to Ensure a High Quality, Compliant Portfolio of Client Relationships

a. Keep abreast of changing economic, legal, financial planning, investment trends and general market and business issues impacting affluent clients. Serve as a personal financial planning/advisory resource for clients, their attorneys and CPAs.

b. Participate in the ongoing implementation and development of the Truist Wealth program, including processes, products, services and operating policies and procedures.

Qualifications

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree with a concentration in business, accounting, finance, banking or equivalent education and related training

Minimum of ten years of experience working with affluent and high net worth clients dealing with banking, investments, or financial planning or equivalent experience in outside sales and/or relationship management

Minimum of ten years of business and retail lending experience

Advanced knowledge of a broad range of personal financial planning/advisory and investment management/asset allocation concepts and understanding of retail credit and traditional retail bank products for the affluent market

Strong interpersonal, sales and relationship management skills

Strong written, verbal and presentation skills

NASD Series 7,66 or equivalent licenses (or completion within first 90 days of employment)

Applicable state and health licenses

Must be SAFE Mortgage Licensing Act compliant within 30 days of employment in this role, including new or transfer of registration, and applicable NMLS acceptable background check

Demonstrated proficiency in basic computer applications such as Microsoft Office software products

Ability to travel, occasionally overnight

Preferred Qualifications:

Master's degree in business, accounting, finance, or banking

Completion of established management or career development program such as Truist's Leadership Development Program (LDP) or Truist Banking School

Completion or enrollment in professional level certification programs such as Chartered Financial Analyst (CFA), Certified Financial Planner (CFP), Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter or Certified Public Accountant (CPA)