Principal Product Manager

Principal Product Manager

Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney's media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company's media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

The DEEPT News & Entertainment Product Team is looking for a dynamic Principal Product Manager specializing in matrixed strategic initiatives, experimentation, and data-driven decision making. This critical role sits at the intersection of technology, content, and user experience, focusing on world-class digital experiences for Disney's news and entertainment brands. The ideal candidate is collaborative, passionate about UX, self-directed, curious about industry trends, and has demonstrated an ability to build and support market-leading digital products.

The News & Entertainment product team is responsible for building the next generation of news and entertainment experiences for all digital platforms. As a key member of this team, you will collaborate with colleagues across engineering, design, and data science, as well as editorial and business stakeholders to launch new features and coordinate ongoing support for existing experiences. You will drive product strategies with a data-first mindset, leveraging A/B testing, user analytics, and advanced data practices to elevate our product offerings and inform decision-making. You will be supported in personal and professional growth through ongoing learning, mentorship, and leadership opportunities, and be a part of a culture that values diversity, experimentation, and continuous improvement.

Responsibilities and Duties of the Role:

• Lead cross-functional strategic initiatives and collaborate with product managers, engineering, design, and editorial teams to define strategic goals, propose innovative ideas, align on product vision, and set measurable success metrics.
• Define, monitor and communicate KPIs and product metrics. Identify growth opportunities, measure business impact, and influence cross-team priorities through clear, data-informed storytelling.
• Cultivate direct user relationships by delivering personalized, timely, and contextually relevant messaging to maximize engagement and loyalty
• Build the long-term strategy for unifying CRM and automated messaging capabilities, including data models, integrations and automating workflows, across multiple products.
• Leverage AI tools to introduce new features and improve messaging capabilities, tooling, and enhance connected user experiences.
• Advance data maturity by establishing best practices for experiment data collection, governance, and analytics, ensuring the integrity and accuracy of data used for product insights.
• Craft and present strategic narratives tailored for executive audiences to influence decision-making, drive alignment on business priorities, and deliver meaningful improvements at scale.
• Provide leadership and coaching to product teams, championing product strategy, raising organizational capabilities, and fostering a culture of continuous improvement and innovation.

Required Education, Experience/Skills/Training:

Basic Qualifications

• 10 years or more experience in product management – specifically in digital media, news, entertainment, or streaming domains.
• Strong technical aptitude and experience with CRM and messaging platforms, automation tools, and experimentation tools.
• Strong understanding of data integration, data maturity concepts, and frameworks.
• Hands-on experience with AI and machine learning applications, particularly in building and deploying automated workflows.
• Demonstrated ability to lead cross-functional teams in a matrixed organization, driving consensus and delivering results.
• Exceptional analytical and problem-solving skills, with a passion for making data-driven decisions and the ability to break down complexity and deliver pragmatic solutions.
• Outstanding written and oral communication skills, capable of influencing at all levels and translating technical concepts for diverse audiences.
• Passion for news, entertainment, or media and creating transformative user experiences at scale.

Required Education

• A bachelor's or master's degree in computer science, statistics, business, media or a related field from a four-year accredited college or university

The hiring range for this position in New York, NY is $197,400 to $264,700 per year and in Glendale, CA is $188,400 to $252,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment and ESPN Product & Technology:

At Disney Entertainment and ESPN Product & Technology, we're blending imagination and innovation to reimagine the ways people experience and engage with the world's most beloved stories and products. Our work is wide-ranging and deeply sophisticated. We create amazing experiences, transform the future of media, and build products and platforms that enable the connection between people everywhere and the stories and sports they love.

Disney's ability to marry world-class technology with one-of-a-kind creativity makes us unique. It is at the heart of our past, present, and future. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment & Sports LLC, which is part of a business we call Disney Entertainment and ESPN Product & Technology.

Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.