Specialist, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join a team that brings Nationwide’s investment story to life. As a Marketing Specialist supporting the Investment Management Group, you’ll help power quarter-end performance updates and create timely, compelling content that equips financial professionals with clear, market-relevant insights. In this role, you’ll partner across marketing and business teams to turn complex investment information into polished materials, keep high-visibility deliverables moving, and help IMG show up with consistency, speed and impact. It’s an exciting opportunity for someone who enjoys fast-paced execution, strong collaboration and work that directly supports business growth. What you’ll do Work across a dynamic, cross-functional team to update a portfolio of content with new performance data and market insights to balance quality of content with publishing efficiency Contribute to marketing campaign and positioning strategies by supporting Senior Consultants across the team with IMG priorities Build relationships with matrix partners to drive efficiencies and align on priorities FINRA Series 6 required within 120 days of hire This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered. Job Description Summary Marketing Consultant, Investment Management Group (IMG) INVESTMENT MARKETING The primary function will be to activate Nationwide’s Institutional Investments Distribution (IID) channel growth strategy including product marketing communications, sales enablement, webinars/events and digital experiences. Relationship: Reports to AVP, IMG Marketing. Duties and Responsibilities Enhance NF.com and Nationwide.com working with Digital, internal agency and other stakeholders to view the experience through the lens of the customer. Maintain and update site content, continually audit the experience to ensure we deliver value and make it easy to business. Use SEO, usage and page performance data to drive optimized experience and impact. Provide hands‑on support producing and delivering a high volume of investment product marketing materials (as an integral member of a high‑performance team), including fact sheets, pitch books, sales ideas and commentaries as well as website updates. Manage essential sales support resources and forums such as Seismic, weekly sales leadership calls, field communications, resource (such as calendars and internal communications) to make it easy for Sales and optimize the partnership. Develop strategies and execute plans in partnership with distribution that support client retention and development through marketing delivered a marketing‑driven touchpoint and treatment programs. Partner with Strategic Accounts, Institutional Investments distribution and other stakeholders to develop and launch a recommended list marketing program that engages advisors at select firms on investment and fund content related to our recommended fund placements. Lead, collaborate and support an array of projects as they surface – marketing planning, scorecard and measurement, media mix/strategy, content/materials creation, materials usage analysis and more. Additional duties: dynamic role with opportunities to contribute beyond core responsibilities in areas such as managing department budget, participation on enterprise project teams and innovation initiatives. Skills and Competencies Digital and email marketing – experience creating and managing digital experiences to deliver value and enriched experience serving targeted audiences. Ability to derive data‑driven insights to inform decision making. Project management – ability to manage large‑complex projects from inception through run within a large matrixed management organizational structure. Translate strategies into actionable project plans, lead team discussions and coordinated plans of action while elevating team engagement. Maintain working knowledge of PC‑based software programs as well as third‑party software; strong Excel, PowerPoint, Tableau, Salesforce and Marketing Cloud related experience/skills highly desirable. Leadership and teamwork – proven ability to provide leadership in a large, complex matrix management organization and thrive in a fast‑paced dynamic environment. Communications – excellent verbal and written communications skills as evidenced by the ability to explain orally and in writing various financial and investment related concepts. Problem solving – proven ability to identify and structure problems and issues, brainstorm solutions with team, logically present ideas to solve problems and consider team input, develop plans to solve problems and execute them effectively; strong attention to detail. Pre‑active – ability to identify opportunities and drive continuous improvement as a self‑starter and valued contributor. Job Requirements 3+ years relevant financial services experience (marketing, product management, distribution). Working knowledge of investments (mutual funds, VITs, ETFs) and financial intermediary markets. Digital / email marketing experience (campaigns, journeys, website content management). Proven experience with other core areas of contribution including project management, communications skills, attention to detail, etc. Bachelor level studies in marketing, business administration or related field. Graduate level studies in marketing, business administration or related field helpful. Series 6 license (or similar certification required within 120 days of employment). Series 7 will likely be required in the future. In‑depth knowledge of marketing methodologies, financial services industry and investment products including regulatory framework/environment. Knowledge of product and marketing content distribution methods. Values Regularly and consistently demonstrate the Nationwide Values and Guiding Behaviors. Job Location Columbus, OH Benefits medical/dental/vision life insurance short and long term disability coverage paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro‑rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company‑paid pension plan business casual attire and more Note on Compensation for Part‑Time Roles: Please be aware that the salary ranges listed below reflect full‑time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full‑time schedule. Nationwide pays on a geographic‑specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. The national salary range for Specialist, Marketing Management : $79,500.00-$148,500.00 The expected starting salary range for Specialist, Marketing Management : $79,500.00 - $119,500.00 Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law. #J-18808-Ljbffr Nationwide Mutual Insurance Company