Head of Programmatic Media Operations & Growth

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level. What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross‑wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high‑intent audiences and measure real outcomes. We're building Citi Ads, Citi's Commerce Media business, from the ground up, and we're looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long‑term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market. If you've spent your career leading large‑scale programmatic media teams and you're ready for the challenge of a lifetime, this is the role. The Programmatic Media Group Manager will lead the team managing the day‑to‑day execution of Citi Ads operations, ensuring seamless campaign setup, delivery, and performance across Citi’s owned and partner channels. This role is critical to building operational excellence from the ground up, including inventory management, campaign trafficking, and process development to support scalable growth. Key Responsibilities Execute end‑to‑end ad operations processes, including campaign setup, trafficking, QA, and delivery. Own campaign execution lifecycle from IO through completion, ensuring timelines and performance goals are met. Track and manage advertising inventory across Citi‑owned and operated properties. Monitor campaign pacing and delivery; proactively identify and resolve issues (e.g., discrepancies, under‑delivery, audience mismatches). Activate audience segments using Citi’s first‑party data and partner platforms. Partner closely with Sales and Planning teams to align campaign execution with advertiser objectives. Collaborate with cross‑functional stakeholders to ensure operational excellence across channels. Evaluate and implement new ad tech solutions to enhance efficiency and effectiveness. Communicate campaign performance and operational insights to key stakeholders. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications 10+ years of experience in branding, marketing or analytics and leading teams. 8‑10 years of experience in Ad Operations, campaign management or programmatic media within a publisher, ad network, or commerce media environment. Experience with ad product and inventory management plans. Experience designing and implementing campaign reporting frameworks and performance dashboards. Experience managing scalable operational processes for campaign execution and trafficking. Education Bachelor’s/University degree; Master’s degree preferred (highly preferred Bachelor’s degree in Business, Marketing, or a related field). This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required. Required Skills & Expertise Hands‑on experience with ad tech platforms such as Google Ad Manager (GAM), DV360, or similar ad servers and DSPs. Proven ability to traffic campaigns end‑to‑end, including tag setup, pixel implementation, audience onboarding, and QA. Strong knowledge of campaign measurement and digital media KPIs. Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms). Understanding of stakeholder needs across advertisers, sales, and product teams. Experience executing both onsite (owned and operated) and offsite (programmatic, social) campaigns. Strong troubleshooting skills with the ability to resolve campaign delivery issues quickly. Comfortable operating in a fast‑paced, build‑from‑scratch environment with evolving tools and processes. Why Join Citi Ads This is a rare opportunity to help build a next‑generation commerce media platform powered by one of the richest datasets in the industry. You will play a foundational role in shaping how campaigns are executed, measured, and scaled—while working at the intersection of media, data, and financial technology. Anticipated posting close date: May 29, 2026. Salary estimate: $163,600.00 – $245,400.00. In addition to salary, Citi’s offerings may also include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. #J-18808-Ljbffr Citi