Content Manager

Content ManagerLocation: New York, NY (Hybrid)Reports to: VP of MarketingAbout Winky LuxWinky Lux is a New York–based clean beauty brand built on a simple idea: makeup should be as fun to look at as it is to wear. We're known for products that people want to hold, photograph, and share - clean formulations, playful design, and an accessible price point that makes discovery easy.About the RoleThis role owns Winky Lux's content pipeline end-to-end, from product launch to influencer/UGC/agency collaboration to brand storytelling. You'll be a key partner to marketing, e-commerce, and creative teams, ensuring every piece of content is on-brand, on-strategy, and drives results.What You'll DoOwn the content calendar and ecosystem across product launches, campaigns, and always-on brand storytellingCreate, edit, and concept in-house content across formats, video, photo, and written, that captures the Winky Lux voice.Strategize the evolution of behind-the-scenes office content and storytelling, turning day-to-day brand life into engaging, on-brand narratives.Edit UGC and other video content with a paid first perspectiveManage and organize content for ease of use and access for internal and external partnersCollaborate cross-functionally with marketing, creative, and leadership to keep content strategy aligned with broader brand priorities.Brief content across formats - photo, video, and graphics - for social, paid, site, email, and campaign use, from concept through final assetManage UGC and agency relations to ensure content partnerships align with brand goalsCollaborate with the affiliate/community team to develop content assets supporting affiliate and UGC campaignsPartner with e-commerce and brand teams to identify content gaps and opportunities across the site and product ecosystemMaintain and evolve brand voice/style guidelines across all content touchpointsTrack content performance (engagement, conversion, impressions) and adjust strategy based on resultsHelp develop product presentations and and pitch decks for retail and wholesale partners (e.g., Ulta, Ipsy, FabFitFun) covering multi-SKU submissionsWhat You Bring3-5+ years of experience in content marketing or brand content rolesHands-on content creation and editing skills - comfortable shooting and/or editing photo and video, and building graphics (Adobe Creative Suite, Canva, CapCut, or similar)Strong portfolio demonstrating both original content production.Experience building pitch decks or sales materials for retail/wholesale partnersComfort managing multiple projects and deadlines simultaneously in a fast-paced environmentExcellent writing, editing, and proofreading skills with a sharp eye for brand voice consistencyExperience working with influencer/agency partners on content collaborationBeauty or CPG industry experience strongly preferred

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