Google Analytics Developer
Software Technology Inc
Google Analytics Developer
Apex has an opportunity for a Google Analytics Developer to join our team in a fast-paced Financial Services industry client on an exciting project!
Position: Google Analytics Developer
Location: Remote
Term: 9+ Months
Rate: Negotiable
The Digital Analytics Developer position in Data and Analytics COE will play a critical role in upgrading our digital analytics and reporting capabilities. The Analyst is responsible for migrating Google Analytics Universal to Google Analytics 4 using the Tealium data management solution. Specific tasks include implementing GA4 tags on website pages and mobile native app, setting up GA4 accounts/properties and configuring accounts settings by collaborating between the Marketing, Digital teams and vendors in the digital data space. As we expand our digital capabilities, it becomes increasingly important to understand customer activities and events across the web and mobile, further developing customer personas and audiences.
Responsibilities:
- Tag, test, and validate GA4 event tag functioning and perform periodic audits to identify any broken tags/issues due to content changes.
- Design and develop GA4 SDR based on Google Universal SDR.
- Maintain and build upon a documentation archive to ensure we continually track existing tagging and update in accordance with the change.
- Implement advanced tracking capabilities for event tracking, screen/page interaction document downloads, video/content consumption, abandonments etc.
- Build relationships with business users of the data to support their requirements through effective communication, data governance, and documentation.
Vacancy posted 19 hours ago
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