Head of Marketing

Own demand generation across inbound channels including SEO, paid media, email, and content Develop brand positioning and messaging tailored to general contractors Build a content ecosystem including case studies, thought leadership, and educational materials Own product marketing including messaging, positioning, and competitive insights Partner with sales and RevOps to ensure lead quality and feedback loops Identify and execute on events, partnerships, and industry channels Build reporting systems to track performance and optimize campaigns Implement tools, automations, and workflows to scale marketing output Requirements 5+ years of experience in B2B SaaS marketing Experience owning demand generation and pipeline growth Experience working in a high-growth startup environment Strong writing and content development capabilities Hands‑on experience with marketing tools and automation platforms Experience working in or marketing to construction, trades, or similar industries preferred Ability to operate as an individual contributor while building systems #J-18808-Ljbffr Jobtailor