Google Analytics & Tag Manager Lead Administrator

WinWinLabs, an education-first non-profit, is looking for a volunteer Google Analytics & Tag Manager Lead Administrator to help us empower the next generation of talent in the American economy. We believe that the best ideas, with the best execution, can make the world a better place.

About WinWinLabs

At WinWinLabs, we run gamified product development competitions where startup teams bring a product to market. These teams are made up of professionals from various fields who unite around a mission to solve a problem. They go through an intensive five-week sprint cycle, including researching, ideating, product designing and developing, iterating, and finally presenting their Minimum Viable Product (MVP) and pitch decks to industry judges, company recruiters, and hiring managers.

The success of our program helps us:

• Bring out the best in our committed members, providing them with an experience of a lifetime.
• Showcase our organization’s talent to prospective employers, attracting employment opportunities.
• Make the world a better place by solving problems, one at a time.
• Strengthen the American economy with top talent and innovation.

We believe that through relentless commitment and unwavering belief, every action, no matter how small, can spark something greater. Every action counts, and together, we're making the world a better place.

Your Role as a Volunteer Google Analytics & Tag Manager Lead Administrator:

We're specifically seeking a skilled and experienced Google Analytics & Tag Manager Lead Administrator to provide invaluable assistance in the following key areas:

• Setup & Configuration: Lead the initial setup, configuration, and ongoing maintenance of Google Analytics 4 (GA4) properties and Google Tag Manager (GTM) containers for our websites and digital assets.
• Data Collection & Integrity: Ensure accurate and reliable data collection through GTM by creating and deploying tags, triggers, and variables for various marketing platforms and website interactions. Implement robust data validation processes.
• Reporting & Analysis: Develop custom reports and dashboards in GA4 to provide actionable insights into website performance, user behavior, and campaign effectiveness. Regularly analyze data to identify trends and opportunities.
• Optimization & Insights: Work closely with our marketing and web development teams to provide data-driven recommendations for website optimization, user experience improvements, and campaign adjustments based on GA4 insights.
• Training & Documentation: Create documentation for GA4 and GTM setups and provide training to team members on how to access and interpret data, fostering a data-informed culture within the organization.

Why Volunteer with WinWinLabs?

• Make a Tangible Difference: Your contributions will directly support our mission by ensuring we accurately track our digital efforts, allowing us to make informed decisions and optimize our reach.
• Be Part of a Growing Team: Join a passionate and collaborative group of individuals dedicated to positive change.
• Expand Your Skillset: Gain hands-on experience and deepen your expertise in advanced Google Analytics and Tag Manager implementations, a highly valuable skill.
• Networking Opportunities: Connect with other tech professionals, marketing experts, and community leaders.
• Volunteer-to-Hire Employment: There are opportunities to grow into a paid digital marketing or analytics position.

Ready to Help?

Please respond to this volunteer ad and answer the following questions thoroughly:

1. Describe your experience with Google Analytics and Google Tag Manager. Can you highlight a complex implementation you've managed?
2. How do you ensure data accuracy and integrity in Google Analytics?
3. What is your approach to translating data insights into actionable recommendations for website or marketing optimization?
4. What is your availability for volunteering each week, and for how long are you able to commit?
5. What do you hope to gain from this volunteer experience with WinWinLabs?

We look forward to hearing from you!