Paid Media & Digital Marketing Strategist

Paid Media & Digital Marketing Strategist Position Overview We are seeking an experienced Paid Media & Digital Marketing Strategist whose strongest skill is hands-on paid advertising. This is NOT primarily an account management or project management position. Candidates must have years of direct experience building, managing, optimizing, and troubleshooting campaigns primarily in Google Ads and Meta Ads. You should be comfortable owning campaigns from setup through reporting, including targeting, budgets, bidding strategies, creative development, conversion tracking, performance analysis, and troubleshooting when campaigns are not performing as expected. If paid media has not been a significant part of your day-to-day work, this position is not the right fit. Beyond paid media, this role supports broader digital marketing initiatives including ad creative and copy, analytics and reporting, website management, content strategy, and SEO. This is a U.S.-based position. Florida-based candidates are preferred. What to Expect Creative Springs is a creative and digital marketing agency based in Florida, and we’re looking for an experienced and enthusiastic Paid Media & Digital Marketing Strategist to join our team. Our agency is a collaborative, fast-paced environment that relies on creativity, organization, and teamwork to produce strong work for our clients. You’ll be joining a supportive team of talented marketing professionals, including other paid media and digital marketing strategists, brand managers, and creative team members. We’re looking for someone with agency experience who can hit the ground running, take ownership of their responsibilities, and begin contributing to client campaigns and strategy right away. How We Work We use a highly organized system to plan workloads, assign dedicated project time, and keep priorities clear. Team members are expected to manage their assigned time responsibly, communicate proactively when additional time is needed, and document completed work. This structure helps us stay efficient while maintaining flexibility and protecting work-life balance. Core Responsibilities Paid Media Management Build, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and other paid media platforms. Monitor budgets, targeting, bidding, conversions, and campaign pacing while proactively troubleshooting performance issues and improving ROI. Develop paid media strategies based on client goals, audiences, budgets, funnel stages, and measurable KPIs. Creative & Campaign Development Create ad concepts, copy, and graphics for digital advertising campaigns, and coordinate with creative team members when additional design or video support is needed. Test creative, messaging, audiences, offers, and landing-page approaches to improve campaign performance. Analytics & Reporting Analyze campaign and website performance using advertising platforms, GA4, and other analytics tools. Prepare recurring client reports that clearly explain results, trends, opportunities, and recommended next steps. Track leads, conversions, CPL/CPA, ROI, and other campaign KPIs to guide optimization decisions. Digital Marketing Support Support client websites, landing pages, content initiatives, basic SEO, and other digital marketing needs. Communicate effectively with clients and internal teams while managing multiple campaigns, deadlines, and priorities. Qualifications 4+ years of professional digital marketing experience, including substantial hands-on experience managing paid media campaigns. Proven experience personally building, managing, optimizing, and troubleshooting campaigns in both Google Ads and Meta Ads. Experience developing ad copy and creative concepts, with the ability to create or coordinate graphics and other campaign assets. Strong analytical skills and experience interpreting campaign data, preparing reports, and presenting actionable recommendations. Working knowledge of GA4, conversion tracking, Google Tag Manager, pixels, and other campaign measurement tools. Comfort working with websites, landing pages, CMS platforms, and basic SEO best practices. Comfortable working within a structured, collaborative workflow with strong time management, communication, and accountability. Excellent written, verbal, and client communication skills, with strong organization and the ability to manage multiple priorities. Agency experience is preferred. Google Ads, Meta, or other platform certifications are a plus. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. Job Type: Full-time Pay and Compensation Package Annual Salary: Based on previous level of experience Retirement: 401K match up to 4% of your salary (contributed weekly) PTO: 2 weeks of combined PTO/Sick Time Holidays: 9 company determined paid holidays Paid Media & Digital Marketing Strategist - Job Opening at Creative Springs Are you legally authorized to work in the United States? #J-18808-Ljbffr Creative Springs