Director of Digital Product

IMPORTANT: Please only apply if you have direct-to-consumer E-COMMERCE and WEB CRO experience. About iRESTORE iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. We are at an important stage of growth as we scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance. About The Position iRESTORE is seeking a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance. The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap. This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred. Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency. Key Areas of Accountability Site Performance & Monitoring Monitor website performance regularly and identify drops in conversion or revenue Diagnose friction points across the funnel and recommend solutions quickly CRO Strategy & Testing Own the A/B testing roadmap from hypothesis to execution to analysis Prioritize experiments based on revenue impact and strategic value Continuously improve conversion rate across key pages Landing Page & Funnel Optimization Build and optimize landing pages for paid media, email, affiliate, and promotions Improve PDPs, bundles, checkout flow, and upsell paths Optimize UX elements including layout, navigation, CTA placement, and page structure Revenue Growth & Funnel Efficiency Improve LTV to CAC through funnel and site improvements Increase AOV and ARPU through upsells and cross-sells Work with lifecycle and paid media teams to improve overall customer value Post-Purchase Optimization Improve upsell and cross-sell performance after checkout Optimize post-purchase flows and customer engagement paths Cross-Functional Collaboration Partner with the creative on messaging, design, and UX improvements Work with engineering or dev partners to implement changes efficiently Support tracking accuracy and ensure data integrity across tools Systems & Workflow Management Manage CRO backlog and testing pipeline using structured workflows Build repeatable processes for testing, reporting, and iteration Use AI tools to accelerate page creation, testing variations, and analysis What Success Looks Like Higher conversion rates across key funnel stages Improved LTV, AOV, and revenue per visitor Faster testing cycles and increased experimentation velocity Clear reduction in friction across the customer journey Measurable impact on revenue efficiency and profitability Strong collaboration across growth, creative, and product teams Minimum Qualifications - we have this first as we value your time as well as ours 8+ years in CRO, growth, or e-commerce optimization roles Strong experience in DTC or e-commerce environments Deep understanding of Shopify Plus or similar platforms Proven experience running A/B tests and experimentation programs Strong analytical mindset with comfort in data and performance metrics Experience working with UX, design, and development teams Ability to identify friction and translate insights into actionable tests Familiarity with tools such as GA4, Hotjar, Northbeam, or similar Comfortable working in fast-paced, performance-driven environments Strong ownership mindset with the ability to operate independently What This Role Is Not A brand-only UX job, this is about performance A slow, reactive CRO function, we’re proactive and ship fast A pure people-manager role, you’ll be IC first, team-builder second A 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it catches issues, so you know what to prioritize in the morning) Tools You Will Use Shopify Plus, Recharge, Skio Webflow, Unbounce, Instapage, or similar Northbeam, Google Analytics, Looker Hotjar, PostHog, VWO, Convert, GA4 ClickUp (daily), Slack, Figma, Google Sheets ChatGPT, Jasper, Perplexity, and other AI tools Our Core Values and what we built our culture around: WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them. Company Benefits: Unlimited PTO Medical, Dental, Vision and Life Insurance Paid Parental Leave WFH Setup Credit Quarterly Fitness Credit Quarterly Read-On-Us Credit Employee Discounts on iRESTORE Products! iRESTORE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. #J-18808-Ljbffr