Sales Representative - Labels & Packaging

Description

Sales Representative – Labels & Packaging
Focus Industries:

Cosmetics Beauty Personal Care Pharmaceutical Nutraceutical Cannabis Consumer Packaged Goods

Position:

Senior Sales Representative – Labels & Packaging
Employment Type:

Full-Time
Department:

Sales / Business Development
Reports To:

Owner / Sales Management

Position Summary
We are seeking an experienced, highly motivated

Labels & Packaging Sales Representative

with an established network of customers and industry contacts within the

cosmetics, beauty, personal care, pharmaceutical, nutraceutical, cannabis, and consumer packaged goods industries .

This is

not an entry-level sales position .

We are specifically looking for an experienced salesperson who understands the pressure-sensitive label and packaging industry and has existing relationships with companies that regularly purchase

custom labels, product labels, packaging labels, variable-data labels, specialty labels, and related packaging products .

The ideal candidate has a proven history of developing and managing B2B accounts and established relationships with decision-makers responsible for labels and packaging, including purchasing managers, packaging engineers, operations managers, brand owners, production managers, supply-chain professionals, contract manufacturers, co-packers, and other packaging buyers.

The primary objective of this position is to

develop new business, bring qualified opportunities into the company, grow existing accounts, and build long-term customer relationships.

Target Markets
The Sales Representative will focus primarily on companies within:

Cosmetics and beauty

Skin care

Hair care

Personal care

Pharmaceutical

Nutraceutical and supplement

Cannabis and hemp

Contract manufacturing

Co-packing and private-label manufacturing

Food and beverage

Wine and spirits

Household and consumer products

Other high-volume consumer packaged goods industries

Products & Solutions
The representative will sell a broad range of label and packaging solutions, including:

Custom pressure-sensitive labels

Prime product labels

Digital printed labels

Flexographic labels

Short- and long-run label programs

Paper labels

White, clear, silver, and specialty BOPP labels

Clear and no-label-look labels

Foil and metallic labels

Holographic labels

Spot UV and specialty embellished labels

Tamper-evident labels

Variable-data and serialized labels

QR code and barcode labels

RFID labels

Thermal-transfer and direct-thermal labels

Regulatory and compliance labels

Specialty packaging products

Custom label application solutions

Primary Responsibilities

Generate new business within targeted industries.

Leverage an existing professional network to identify label and packaging opportunities.

Prospect and develop new accounts.

Contact purchasing managers, packaging engineers, operations managers, brand managers, owners, and other decision-makers.

Develop relationships with contract manufacturers, co-packers, private-label manufacturers, and other companies that influence packaging purchasing decisions.

Identify customers currently purchasing labels from competitors and develop opportunities to earn their business.

Conduct customer meetings, presentations, facility visits, and product consultations.

Identify customer requirements including materials, adhesives, finishes, quantities, applications, compliance requirements, and production schedules.

Work with estimating and production teams to prepare quotes and recommend appropriate label constructions.

Obtain samples and specifications for competitive label opportunities.

Manage quotes and follow up aggressively until opportunities are won or closed.

Maintain an active sales pipeline.

Develop both transactional and long-term contractual business.

Grow existing accounts through additional products, applications, locations, and divisions.

Attend relevant industry trade shows, networking events, and customer meetings.

Maintain accurate CRM records, opportunities, follow-ups, and forecasts.

Consistently achieve sales, gross-profit, and new-account targets.

Requirements
Existing Industry Network
A major qualification for this position is an

existing network within industries that regularly purchase custom labels and packaging.

Ideal candidates may already have relationships with:

Cosmetic and beauty brands

Cannabis brands and multi-state operators

Pharmaceutical manufacturers

Nutraceutical and supplement manufacturers

Contract manufacturers

Private-label manufacturers

Co-packers

Packaging distributors

Packaging engineers

Purchasing departments

Operations executives

Brand managers

Supply-chain professionals

Candidates with an existing book of relationships and the ability to quickly generate qualified opportunities will receive strong consideration.

Required Experience

Previous B2B sales experience in labels, flexible packaging, folding cartons, commercial printing, packaging, or a closely related industry.

Demonstrated understanding of pressure-sensitive labels and packaging.

Proven ability to develop new accounts.

Experience managing large B2B customers and complex sales opportunities.

Strong prospecting and relationship-building skills.

Ability to understand technical product specifications and communicate solutions to customers.

Strong negotiation and closing skills.

Ability to manage opportunities from initial contact through quoting, sampling, production, and ongoing account management.

Comfortable working independently and being accountable for measurable sales results.

Preferred Candidate
We are especially interested in candidates who have previously worked for a:

Label manufacturer Packaging converter Flexible packaging company Packaging distributor Commercial printer Contract packaging company Packaging supplier

and already have relationships that can lead to new label and packaging opportunities.

What Success Looks Like
The successful candidate will not simply wait for incoming leads.

This person will actively use their

industry knowledge, relationships, prospecting ability, and sales experience

to open doors and generate new opportunities.

Success will be measured by:

New qualified opportunities generated

New customers acquired

Sales revenue

Gross profit generated

Sales pipeline growth

Customer retention

Growth of existing accounts

Development of large and strategic accounts

Our goal is to find an experienced industry salesperson who can develop significant long-term business and become an important part of the company's continued growth.

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