Digital Product Marketing Manager

Digital Product Marketing ManagerWe are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.QualificationsMinimum Education RequiredBachelor's degree in marketing, business, communications, or a related field required; master's degree preferredMinimum Required Experience7 years of experience in a similar role leading digital marketing strategyDemonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategyExperience with SEO and SEM best practices; strong experience with Social media and Email marketing and content creation preferredExperience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferredJob Duties (including but not limited to)Campaign Strategy and Development (70%)Oversee the production of effective integrated marketing campaignsOversee SEO and SEM strategy for assigned verticalsManage the strategy of social media content creation and Email campaignsCreate and regularly measure and report on marketing metricsRecommend and edit necessary collateral to support product offeringsMarketing Strategy (20%)Define the annual product marketing strategyServe as the embedded product marketing specialist for assigned verticalsDefine and refine product differentiators and market positioningMarket Research (10%)Perform comprehensive, detailed market research on target market(s), including competitive analysisDefine buyer personas, target markets, and analyze how buyers consume media and make decisionsRecommend product pricingReport on industry trends and recommend actions to position UWorld ahead of competition