National Retail Marketing Specialist

Job Description

Position Summary

The National Retail Marketing Specialist will work on some of the fastest growing beers in the industry. This position will support the creation, planning and execution of strategic national retail campaigns for select brands in the Constellation portfolio including Modelo, Corona, Pacifico, and Victoria– shaping how consumers see and interact with the brands at the point of purchase. The specialist will help drive collaboration and consistency across internal teams in the development of innovative retail programming and creative consumer promotions. The successful candidate will be eager to learn with a desire to innovate and develop methods and tools to drive success. This role offers the opportunity to bring major national marketing platforms to life at retail, shaping how some of Constellation’s most iconic beer brands connect with consumers.

Responsibilities

• Bring brands to life by assisting with the development and implementation of a year-round promotion calendar and integrated retail campaigns to maximize sales opportunities and consumer conversion at retail.
• Support key components of creative development, implementation and ongoing management of point-of-sale programming for assigned brands and programs. Partner cross-functionally with Brand Marketing, Sales, Shopper/Consumer Insights and agency teams to develop retail programs that translate brand strategy into compelling, executable solutions for customers and the field. Partner with agencies, vendors and internal stakeholders to evaluate creative concepts for scalability, cost, timing and in-store execution feasibility.
• Manages and directs the work of our fulfillment agency and vendors in support of the production of Point-of-Sale marketing materials.
• Own program timelines, trackers and cross-functional status updates to ensure key deliverables remain on schedule. Support post-program analysis by gathering execution feedback, performance results and key learnings to identify opportunities to optimize future retail programming. Assists with the financial management of team budget, including entry and management of purchase orders; invoice reconciliation and support with monthly forecasting as needed.
• Helps recommend and implement comprehensive retail promotional plans for new product introductions and line extensions of existing products.
• Assists in the annual strategic planning process to manage planning timelines, helps align internal Marketing teams, Consumer/Shopper insights, Sales, and agency efforts in the delivery of planning presentations and tools.
• Prepares information for and attends in-person meetings and conferences to support sales and marketing initiatives for the year

Minimum Qualifications

• A bachelor’s degree is required, preferably with an emphasis on marketing, business or communications.
• Creative, innovative, and enthusiastic self-starter with ability to multi-task, problem solve and anticipate project needs. 
• 1-3 years of prior work experience in fast-paced, process-driven work environment.
  • Experience in agency or supplier side in the beverage or consumer packaged good (CPG) industry preferred.
• Strong organizational skills and attention to detail, with the ability to manage, or willingness to learn, multiple workstreams, maintain accurate trackers, and coordinate multiple deliverables and timelines simultaneously.
• Understanding of, or willingness to learn, brand strategy and how to implement it across various consumer touchpoints. 
• Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales, leadership, sponsorship partners, and agencies). 
• Understanding of or willingness to learn the Alc Bev Industry
• Proficiency in MS Office Programs – Word, Excel, PowerPoint, Outlook.
• Based in Chicago.

Preferred Qualifications

• Demonstrates curiosity around retail, shopper behavior, sports, culture and emerging trends, with an ability to translate observations into ideas for brand programming.
• Previous experience or understanding physical Point of Sale design, construction, in-store sales support and/or in-store sales promotions. Strong creative judgement, with the ability to evaluate marketing materials and provide actionable feedback that enhances strategic alignment and enhances shopper engagement
• You’re a creative thinker, excited by big ideas and opportunities to drive Brand and consumer connection.
• You are observant, keeping an eye on what other brands are doing. 
• Spanish language speaker strongly preferred.

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Flexibility to travel 10% of the time (maximum)

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).