Adobe CDP Engineer

Role Description

This role will lead the long-term strategic planning, optimization and governance of Adobe Real-Time CDP, including integrations with other platforms and data providers across the enterprise. The ideal candidate combines deep technical expertise with stakeholder-enablement experience and a passion for data-driven personalization and AI-enabled marketing.

Main Responsibilities

• Platform Ownership & Strategy
  • Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform.
  • Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts.
  • Drive innovation and roadmap development for AI-ready capabilities across the platform.
• Cross-Functional Collaboration
  • Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products.
  • Foster cross-functional collaboration with Marketing, analytics, IT, and external partners.
• Integration & Activation
  • Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo).
  • Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors.
  • Ensure seamless activation of audiences across paid media, owned channels, and CRM.
• Governance & Compliance
  • Enforce best practices in data privacy, security, and compliance (GDPR, CCPA).
  • Maintain high standards for data quality, schema design (XDM), and identity graph configuration.
• Optimization & Personalization
  • Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization.
  • Collaborate with UX, content, and analytics teams to define hypotheses and test variants.
  • Monitor performance, analyze results, and iterate based on insights.

Qualifications

• 5+ years of experience in Adobe Experience Platform and Adobe CDP.
• Proven track record in leading technical teams and delivering enterprise-scale personalization solutions.
• Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows.
• Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo).
• Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure).
• Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch).

Preferred Qualifications

• Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect).
• Experience with Adobe Target.
• Experience with AI/ML models in marketing use cases.
• Knowledge of marketing automation platforms and campaign orchestration tools.
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms.
• Familiarity with Agile/Scaled Agile methodologies.

Compensation

• Location Based Pay Ranges:
  • $105,786 - $141,047 in states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY
  • $111,074 - $148,099 in states: CO, HI, MI, MN, NC, NH, NV, OR, RI
  • $116,364 - $155,152 in states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA

Benefits

• Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.