Senior Brand Manager, Lens Care

Overview Reporting to the Vice President of Marketing for the US & Canada within the Consumer Healthcare division, the Senior Brand Manager, Lens Care serves as the brand’s strategic and operational leader. This role is responsible for delivering sustained, profitable growth through disciplined strategy, flawless execution, and relentless performance management. The Senior Brand Manager owns the end-to-end brand P&L, translates consumer and performance data into decisive action, and mobilizes cross‑functional teams to win at shelf, online, and in the consumer’s daily routine. Success is measured through net sales growth, market share gains, brand health metrics, A&P efficiency, and executional excellence. Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. Responsibilities Drive Brand Growth with Precision and Speed Own development and execution of annual and long-range brand plans delivering net sales growth and market share gains. Translate strategy into clear, time-bound activations across shopper marketing, search, SEO, ecommerce, displays, and trade promotion—driving measurable lift in velocity, conversion, and household penetration. Ruthlessly prioritize initiatives based on ROI, speed to impact, and scalability. Lead Cross-Functional Execution Act as the single-point owner coordinating marketing, sales, media, ecommerce, insights, supply chain, and agencies to deliver on commitments on time and in full. Drive executional excellence across in-store, digital, and omnichannel touchpoints, ensuring launch readiness, message consistency, and commercial impact. Performance Analytics & Insight-Led Optimization Own the brand performance dashboard, tracking shipments, retail sales, consumption, market share, media ROI, search performance, website traffic, conversion, social engagement, SEO rankings, and ecommerce KPIs. Convert data into action—identifying opportunities to improve A&P efficiency, promotional effectiveness, and demand generation, with documented learnings applied in-quarter. Deliver monthly and quarterly business readouts with clear insights, decisions, and corrective actions. Full P&L Ownership Manage budget with disciplined forecasting, variance management, and optimization to deliver improved ROAS and margin expansion. Update sales forecasts based on actual shipments and consumption trends, partnering with demand planning and operations to minimize forecast error and supply risk. Balance growth ambition with profitability, ensuring brand investment translates into sustainable earnings. Operational Excellence & Governance Lead initiation, tracking, and closure of all internal workflows Drive promotional and packaging assets with speed, accuracy, and attention to regulatory detail. Set the standard for urgency, ownership, and follow-through across all brand initiatives. Qualifications A passion for improving consumer lives and a demonstrated track record of an ownership mindset. 5+ years of experience within US OTC and/or CPG marketing organization. Healthcare professional marketing experience a plus. Ability to work in a time-sensitive, fast-paced environment and to demonstrate ownership and execution of primary responsibilities. Strong time-management (ability to manage expectations and meet deadlines) and verbal and written communication skills. Strong problem-solving skills with an ability to thrive with minimal guidance. Must have demonstrated analytical skills with ability to review consumer data, identify trends and present information to senior leaders. Ability to lead cross-functional teams and work in cross-functional team-based culture is a must. Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For U.S. locations that require disclosure of compensation, the starting pay for this role is between $160,000.00 and $170,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors. U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation. Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. #J-18808-Ljbffr