General Sales Manager

MISCOwater, a UFT company is the leading Manufacturers' Representative of process equipment for Water, Wastewater, & Industrial treatment in Arizona, California, Colorado, Idaho, Montana, Nevada , New Mexico, Texas, Utah, and Wyoming. We specialize in providing reliable, proven, innovative and life cycle cost-effective solutions for municipal wastewater treatment and municipal water treatment. We represent over 50 companies that provide quality process equipment.

MISCOwater’s industry-leading growth (3x) over the last five years has created the need for an experienced, professional General Sales Manager with acute attention to detail, process and resource management. This role leads the commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. It is an operator-first role, not a traditional sales leader position. This position will require travel to MISCOwater locations. 

What you'll do:

• Own the Commercial Operating System


• Establish and enforce consistent sales cadence


• Drive CRM discipline and pipeline hygiene


• Standardize opportunity tracking and forecasting


• Implement KPIs and performance dashboards

Lead Forecasting & Pipeline Integrity

• Consolidate territory forecasts into a company forecast


• Hold Area Sales Managers (ASMs) accountable for forecast quality


• Monitor pipeline coverage and conversion


• Provide forward revenue visibility to leadership

 

Own Performance Management

• Define performance expectations


• Manage/Partner performance reviews


• Drive PIPs and sales personnel decisions in partnership with ASMs


• Align compensation with outcomes

 

Lead Hiring & Talent Development

• Own end-to-end hiring process


• Partner with ASMs on hiring decisions


• Coordinate onboarding with Director of Sales Performance


• Build sustainable talent retention and pipeline

 

 

Manage Escalations

• Serve as primary escalation point


• Resolve customer, OEM, and internal conflicts


• Maintain alignment and accountability

 

Drive OEM Performance

• Own Tier 2 OEM performance


• Conduct OEM reviews


• Drive corrective actions


• Support Tier 1 relationships with President

 

Partner with ASMs

• Support territory planning


• Guide execution without taking over deals


• Ensure consistency in engagement and prioritization

 

Oversee Marketing

• Own marketing plan and execution


• Coordinate digital tools and branding


• Support pipeline generation

 

Liaise with IT

• Act as commercial IT interface


• Ensure CRM and systems functionality


• Improve sales technology stack

 

Execute Risk Mitigation

• Support risk planning


• Drive execution of mitigation strategies


• Manage commercial risks proactively

Background/ Experience:

• 10+ years of sales leadership experience


• Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred


• Proven experience leading and managing distributed sales teams across multiple territories or regions


• Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization


• Strong background in sales operations, process development, forecasting, and resource management


• Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams


• Strong analytical, organizational, and communication skills with exceptional attention to detail

$150,000 - $180,000 a year

Pay posted is the base range for the role. This position offers a base plus an annual performance based bonus. Base pay will depend on education, experience, skills, and location. The posted range reflects our current expectations but may change.

Join our team to innovate the future of water and wastewater. You’ll collaborate with coworkers who are the best and the brightest, challenge yourself on exciting work, and help build the best water and wastewater platform company in the U.S. 

 

MISCOwater is an Equal Opportunity Employer - race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.