Digital Marketing Director

About the Role The Digital Marketing Director is responsible for developing and executing integrated marketing plans that drive engagement, advocacy, and demand for company products and services. This leader will be part of the Construction Industries Services Division (CISD), building the services development, marketing, and sales execution capabilities needed to accelerate services growth for Caterpillar. Responsibilities Collaborates cross‑functionally and develops comprehensive brand positionings, messaging, creative and program executions that prioritize customer acquisition, retention, and growth, putting the customer at the center of all communication touchpoints. Develops and leads a team; and fosters a high‑performance/highly engaged culture. Leverages continuous analysis of the marketplace and customer trends; provides insight, recommendations, and strategies based on insight. Creates and manages the marketing budget, ensuring efficient resource allocation; and continuously optimizes marketing efforts to drive improved business results. Prepares periodic business reviews and market assessments to influence decision making, track results, and improve business performance. Skills Descriptors Customer Focus Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Champions, models and directs an organization's commitment to externally focused decision-making tied to customer business needs and satisfaction. Provides customer focused vision, strategy and leadership that exceeds customer expectations. Persuasively articulates the link between customer focus and enhanced business success to stakeholders. Teaches others to foster customer relationships based on mutual understanding, respect, trust and 'business partnering'. Develops 'best practices' to create, evaluate and enhance customer loyalty that are sought by others within and outside the organization. Consults with senior executives regarding critical success factors and details to being a customer focused organization. Global Perspective Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. Coaches others on legal, regulatory, and financial issues across multiple countries. Participates in developing current and planned infrastructure for conducting global business. Advises on the application of global policies to regional and local operations. Compares and contrasts opportunities and challenges for countries within a region. Oversees current projects using experience with conducting business in several countries. Coordinates country‑specific legal and financial compliance reviews. Creativity Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Maintains balance between innovation and pragmatism. Challenges accepted ways of operating. Monitors innovations in field and explores usefulness in own function. Encourages, solicits, and rewards imaginative ideas. Supports experimentation and accepts occasional setbacks or failures. Finds new ways to approach problems. Effective Communications Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Works to create a climate that values and rewards good oral and written communication. Communicates effectively with diverse audiences, using appropriate media and language. Monitors developments in communications tools for potential use by organization. Writes reports, articles, or books for distribution to the business or professional community. Ensures important messages are clearly understood. Coaches others on methods of improving their own communications. Influencing Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization. Achieves influence and impact even when holding a position contrary to the majority. Discards examples of persuasive arguments lacking substance or impact. Leads and presents collaborative assessments that persuasively influence decision makers. Advises on techniques to build rapport and commitment to common purpose. Determines and leverages the decision‑making style of the individual or group being influenced. Delivers well‑received presentations of cost, benefits, risks, and other considerations. Relationship Management Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Communicates to clients regarding expectations of all parties. Participates in negotiating the terms of the business relationship. Conducts periodic reviews of work effort, progress, issues, and successes. Maintains productive, long‑term relationships with clients or vendors. Creates opportunities to educate support teams on client priorities. Empowers others to establish collaborative, healthy relationships. Strategic Thinking Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Directs strategic alliances and partnerships for mutual benefit. Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives. Builds the strategic thinking capability of the group. Interprets available data and analyses when creating business plans. Recommends ways to position the organization for long‑term competitiveness. Prepares the group's response to key marketplace trends, opportunities, and vulnerabilities. Vendor/Supplier Management Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers). Manages actual and perceived conflict of interest issues. Influences existing and new vendor relationships and the approved vendor list. Interprets documents detailing service provisions and financial arrangements. Explains case studies of effective and ineffective partnering relationships and lessons learned. Monitors and communicates vendor effectiveness, reliability, and performance. Advises others on the issues and considerations for working with new vendors, suppliers, or partners. Employee Benefit Details We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date). EEO Statement EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. #J-18808-Ljbffr