DIRECTOR, E-COMMERCE

Director, E-Commerce – Business Performance

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

The Director, E-Commerce – Business Performance leads the digital business strategy and commercial performance for a portfolio of brands, driving revenue growth, profitability, customer acquisition, retention, and overall e-commerce success. This role partners cross-functionally to optimize the online customer experience through data-driven decision-making, digital merchandising, personalization, and go-to-market execution while leading high-performing teams and delivering sustainable business growth.

Primary Responsibilities:

Business Performance

• Own the commercial performance of assigned brands across revenue, conversion, average order value, customer acquisition, retention and lifetime value.
• Monitor business performance daily, identifying opportunities, risks and corrective actions to deliver financial commitments.
• Develop annual business plans, seasonal strategies and quarterly growth initiatives in partnership with Merchandising, Planning and Finance.
• Lead weekly business reviews, using data and customer insights to drive decision making and prioritize investments.
• Balance short-term performance with long-term brand health and customer value.

Brand Strategy & Go-to-Market Leadership

• Develop digital go-to-market strategies supporting seasonal launches, promotional events and key business initiatives.
• Partner with Merchandising, Marketing, Creative and Planning to deliver coordinated product launches and promotional strategies.
• Ensure digital experiences consistently reflect each brand's identity while maximizing customer engagement and business performance.
• Identify emerging consumer, competitive and marketplace trends to inform future strategies.

Customer Growth, Personalization & Loyalty

• Develop strategies that accelerate customer acquisition, repeat purchasing and lifetime value.
• Partner with CRM, Loyalty, and Paid Media teams to optimize customer growth across the full customer lifecycle.
• Lead the implementation of advanced personalization capabilities across onsite experiences, merchandising, offers and customer journeys.
• Champion data-driven segmentation strategies that improve engagement, retention and customer satisfaction.
• Establish measurement frameworks to evaluate the impact of personalization and customer experience initiatives.

Digital Experience & Commercial Optimization

• Drive optimization of site navigation, merchandising, content presentation and promotional execution.
• Prioritize enhancements that simplify the customer journey and reduce friction.
• Partner with Technology and UX teams to define business requirements for new capabilities and platform enhancements.
• Ensure rigorous testing, measurement and continuous optimization across digital experiences.

Analytics & Business Insights

• Translate customer behavior, performance metrics and market trends into actionable recommendations.
• Establish clear success metrics for business initiatives and communicate results to executive leadership.
• Identify emerging risks and opportunities before they impact performance.
• Foster a culture of experimentation, measurement and continuous improvement.

Leadership & Talent Development

• Lead, coach and develop cross-functional ecommerce teams supporting assigned brands.
• Build organizational capability through mentoring, succession planning and performance management.
• Create a culture of accountability, collaboration and continuous learning.
• Partner closely with the Vice President of E-Commerce to strengthen the leadership bench and prepare future leaders.
• Serve as the primary ecommerce leader for assigned brands across Merchandising, Planning, Marketing, Finance, Technology, Creative and Customer Analytics.

Minimum Qualifications:

• Bachelor's degree required; MBA preferred.
• 10+ years of progressive ecommerce leadership within retail, apparel or consumer brands.
• Demonstrated ownership of meaningful digital businesses with responsibility for revenue and commercial performance.
• Experience leading multiple brands, categories or business units within a complex retail organization.
• Proven success developing digital go-to-market strategies that deliver measurable business growth.
• Strong understanding of customer acquisition, CRM, loyalty, retention and customer lifetime value strategies.
• Experience leading personalization initiatives using customer data, behavioral insights and modern ecommerce technologies.
• Knowledge of Salesforce Commerce Cloud and modern ecommerce ecosystems.
• Strong analytical and financial acumen with the ability to translate data into business decisions.
• Experience leading managers and developing future leaders.
• Exceptional communication, executive presence and cross-functional influencing skills.
• Passion for building customer-centric brands and high-performing teams.

Why Join FULLBEAUTY?

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands' associates and their immediate family members during times of extreme hardship

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.