VP, H&W Marketing Integration and Engagement

Role Summary/Purpose The VP, H&W Marketing Integration and Engagement will serve as a cross-channel domain expert, leading the integration and adoption of new marketing capabilities and MarTech. Acting as a connector across Marketing, Product, Data/Analytics, and channel owners, this leader will translate marketing needs into clear requirements, champion capabilities, streamline end-to-end processes, and accelerate adoption of new tools and features (e.g., mobile app enhancements, AI use cases, SMS, personalization, etc.) to improve engagement, performance and speed to market. In addition, the role will lead go-to-market marketing for new services and capabilities—partnering cross-functionally to turn concepts into scalable, repeatable, market-ready offerings and will own the annual cardholder sweepstakes strategy and execution. Essential Responsibilities MarTech + Capability Integration & Adoption: Partner with Product and MarTech teams to implement or expand marketing capabilities across communication platforms (ESP enhancements, mobile app features, personalization, AI-enabled tooling). Develop innovative ideas to test and own rollout planning, enablement, and adoption across Lifecycle teams and channel stakeholders. Personalization / Targeting Enablement: Partner with digital teams to design and operationalize omni-channel personalization and content optimization (including, but not limited to, Dynamic Yield and Movable Ink). Partner on measurement instrumentation and performance storytelling (e.g., Knotch tracking) as needed. Marketing for new services or capabilities: Develop and execute strategic marketing plans for complex initiatives with multiple stakeholders, dependencies, and timelines (strategic initiatives, platform rollouts, partner launches, etc.) Ensure delivery against timelines, operational readiness, and measurable outcomes. Campaign Leadership: Lead campaigns across multiple channels (email, in-app/mobile, web/Marketplace, etc.), from strategy through launch and optimization. Promotions & Sweepstakes Strategy and Execution: Develop and execute offer programs such as sweepstakes or similar promotional constructs leveraging internal and approved third-party tools, vendors, and processes; ensure compliant execution and effective measurement. Partner / Launch Strategy: Lead and collaborate on building go-to-market and launch plans with Industry marketing leads to support new partners and major enhancements, including messaging, channel mix, measurement approach, and post-launch iteration. Legal, Compliance, and Process Rigor: Partner with Legal, Compliance, Performance Marketing, and other operational teams to ensure programs and campaigns follow all requirements, controls, documentation standards, and approvals. Additional business-critical initiatives: Lead additional programs/projects as business needs require, with clear outcomes, timelines, and stakeholder alignment. Qualifications/Requirements Bachelor's degree OR in lieu of degree, a high school diploma and 12 years of experience in credit card, financial services or health and wellness marketing. A minimum of 8 years of professional work experience in the Marketing field to include 3 years of campaign execution to include: Integrated marketing strategy: Ability to build channel roles, messaging frameworks, test-and-learn plans, and program calendars across verticals. Technical fluency: Understands data flows, platform capabilities/constraints, integration points, and how processes work end-to-end to improve execution. MarTech, platform, and capability adoption: Lead integration and adoption of marketing capabilities (ESP/CDP/personalization, mobile app messaging, experimentation, AI-enabled tooling), including requirements definition and rollout planning. People Management: 3+ years of experience managing and coaching a team Change leadership & enablement: Drives adoption through training/playbooks, stakeholder engagement, and measurement of usage and impact. Analytics and optimization mindset: Defines KPIs, reads performance, identifies insights, and iterates (engagement, conversion, adoption, retention). Strong stakeholder leadership: Influences without authority, aligns cross-vertical priorities, and communicates clearly with both marketers and technical teams. Operational rigor: Planning, documentation, requirements definition, risk management, and ability to scale repeatable programs. Creative + execution balance: Comfortable shaping strategy while also driving details to completion (briefs, channel plans, QA, launch readiness). Executive communication & prioritization: Can synthesize complex work into crisp updates, decisions, and tradeoffs for senior leadership. Ability and flexibility to travel for business as required. Desired Characteristics MBA desirable Experience in healthcare and financial services preferred Exceptional leadership, communication, and stakeholder management skills Ability to analyze data, identify key trends and opportunities and develop improvement opportunities Self-motivated, creative, strong initiative, and flexible Strong process and project management skills with successful experience influencing and leading cross-functional teams Able to work in a fast-paced environment and manage multiple projects Strong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externally Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables Positive, high-energy attitude with passion for marketing Grade/Level: 12 The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. Our Way Of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. Eligibility Requirements You must be 18 years or older. You must have a high school diploma or equivalent. You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process. You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Our Commitment When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at View phone number on click.appcast.io. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time. Job Family Group Marketing #J-18808-Ljbffr Synchrony