Remote B2B Event Marketing Lead - Healthcare Tech

Event Marketing Specialist Fully Remote • DSS JH North Palm Beach - North Palm Beach, FL 33408 Description DSS, Inc. is a leading health information software development and systems integration company, offering services and solutions utilized daily by thousands of clinicians and administrative staff across both public and private sectors nationwide. Overview: The Event Marketing Specialist is responsible for planning, coordinating, and executing DSS's event marketing initiatives to drive pipeline generation and strengthen brand visibility within the federal healthcare technology market. Reporting to the Marketing Director, this role will initially receive training and knowledge transfer from the transitioning Event Manager before assuming full ownership of event operations for the division. The role requires strong project management and organizational skills, the ability to manage multiple concurrent events, and a results‑oriented approach focused on measuring return on investment through pipeline and revenue impact. This position requires at least 2 years of B2B event marketing experience. Conditions of Employment Must be a U.S. Citizen or Permanent Resident (authorized to work without visa sponsorship). Must be able to pass a Federal background check. Must be determined suitable for federal employment. Responsibilities Event Planning & Execution (with progressive responsibility) Execute end‑to‑end logistics for 8 major conferences with booth presence: range from large to small trade shows and conferences. Coordinate booth space registration, vendor services, shipping logistics, and on‑site setup. Manage 10+ attend‑only events and sponsorships with lead capture and relationship development focus. Collaborate with Senior Creative Design Manager on booth design, signage, presentations, and branded materials. Train and coordinate booth staff on messaging, lead capture protocols, and qualification criteria. Handle day‑of event execution including problem‑solving, vendor coordination, and attendee engagement. Trade Show & Conference Management As above (same items as under Event Planning & Execution). Virtual Event Program Plan and execute up to 20 virtual events annually (up to 5 per quarter) including product demos, webinars, and executive roundtables. Coordinate with speakers, manage technical rehearsals, and ensure smooth day‑of production. Be comfortable hosting webinars and interacting live with subject matter experts. Manage virtual event platforms (Wistia) to deliver engaging digital experiences. Build on‑demand content library from recorded sessions for ongoing lead generation. Event Marketing & Promotion Partner with Senior Communications Manager to develop multi‑channel promotional campaigns to drive registration and attendance (email, social media, direct outreach). Create pre‑event and post‑event marketing materials and nurture programs. Drive attendance targets: 40%+ for virtual events, booth traffic goals for in‑person conferences. Marketing Operations & Attribution Integrate event data with HubSpot CRM for lead capture, scoring, and tracking. Partner with HubSpot Marketing Automation Specialist to build automated workflows and nurture sequences. Develop UTM tracking, campaign codes, and lead source taxonomy for multi‑touch attribution. Coordinate lead handoff to Sales team with qualification notes and follow‑up recommendations. Performance Tracking & Reporting Track and report on event performance metrics: registration, attendance, engagement, MQLs, SQLs, pipeline influenced. Prepare quarterly event performance reports for Marketing Director and VP Sales and Marketing. Analyze event data to identify trends, optimization opportunities, and ROI. Maintain event calendar, vendor contact database, and operational documentation. Budget & Vendor Coordination Support management of annual events budget under direction of Marketing Director. Track event spend against budget and maintain expense documentation. Assist with vendor contract negotiations and relationship management. Research and recommend cost‑effective vendors, venues, and promotional item suppliers. Vendor & Stakeholder Coordination Build and maintain relationships with booth builders, conference organizers, promotional vendors, and event platforms. Coordinate with internal stakeholders: Sales (meeting schedules, target accounts), Communications (messaging, CRM automation), Creative (design assets), Product (demonstrations). Support planning of executive roundtables and VIP experiences at conferences. Assist with identifying and submitting DSS speaking opportunities at industry conferences. Strategic Support & Continuous Improvement Contribute to annual event marketing strategy aligned with revenue goals and VA fiscal calendar. Provide input on conference selection, sponsorship levels, and budget allocation based on performance data. Identify process improvements and efficiencies for event execution. Document best practices, lessons learned, and operational playbooks. Cross‑Functional Collaboration Partner with Senior Communications Manager on event messaging, press releases, and thought leadership content. Work with Senior Creative Design Manager on booth design, signage, presentations, and digital assets. Align with HubSpot Automation Specialist and Sales on target account lists, meeting schedules, lead handoff protocols, opportunity tracking. Coordinate with Product/Solutions teams on demo environments, technical requirements, product messaging. Other Duties Assist with miscellaneous marketing activities as needed. Additional activities may include supporting other marketing team members with various projects beyond events. Travel unassisted up to 30% of the year in support of conferences and/or as directed by Management. Security and Privacy Responsibilities Individuals working for DSS or any subsidiary will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800‑53. Additional FedRAMP training and advanced training may be required based on role and level of access. Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed. Physical Demands Standing: 25% of each day. Sitting: 55% of each day. Walking: 15% of each day. Stooping: 10% of each day. Lifting: Ability to lift up to 50 lbs unassisted during travel. Up to 15‑20 lbs as needed at shows/events; heavier items handled by third‑party labor. Computer work: 75% of each day. Telephone work: 75% of each day. Reading: 75% of each day. Other, Travel: Travel unassisted up to 30% per year, via common carrier and/or personal automobile. Qualifications Required Skills Must have B2B event marketing, trade show management, field marketing, or related role with demonstrated results. Proven ability to manage multiple projects simultaneously with competing deadlines and stakeholders. Experience planning and executing professional events: conferences, trade shows, webinars, or corporate events. Some exposure to government contracting, healthcare IT, or enterprise technology preferred. Experience with virtual events (webinars, digital conferences, product demos) and understanding of hybrid event strategies. Professional presence—represent DSS confidently at high‑profile conferences. Comfortable being the face of DSS for virtual events. Strong on‑camera presence, authentic communication style, and ability to think on your feet during live sessions required. Basic experience with marketing automation or CRM platforms (HubSpot preferred, Salesforce, Marketo, or similar), comfortable learning systems quickly. Strong project management: highly organized, detail‑oriented, and can manage 15+ events simultaneously without dropping balls. Budget consciousness: understand ROI and make smart spending decisions. Excellent communication: brief executives, train booth staff, negotiate with vendors, write compelling event promotion copy. Tech‑savvy: learn new platforms quickly (virtual event tools, CRM systems, project management software). Travel flexibility: up to 30‑40% travel during peak event seasons. Technical Requirements Proficiency with one or more: HubSpot, Salesforce, Marketo, Pardot, or similar marketing automation/CRM platforms. Familiarity with virtual event platforms: Wistia preferred, Zoom, ON24, Hopin, WebEx Events, or willingness to learn quickly. Microsoft Office Suite and Google Workspace: strong proficiency (Excel, PowerPoint, Google Sheets essential). Preferred Skills Experience in healthcare, government, SaaS, or B2G industries. Knowledge of federal procurement cycles and government buying behaviors. Familiarity with account‑based marketing (ABM) concepts. Previous exposure to VA, VHA, DoD, NIH, or federal healthcare stakeholder environments. Certification interest (CMP, DES) or event marketing professional development. Experience analyzing marketing data and creating performance reports. Experience with event registration tools: Cvent, Eventbrite, or comparable platforms. Comfortable with project management tools: Confluence/JIRA preferred, Asana, Monday.com, Smartsheet, Trello, or similar. Education Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field equivalent, or a combination of work experience and/or education will be considered. Certification(s), Licenses Preferred: Certified Trade Show Management (CTSM) or willingness to attain CTSM. Years of Experience in a Similar Role 2+ years in B2B event marketing, trade show management, field marketing, or related role with demonstrated results. 2+ years of experience as an event or marketing coordinator. 2+ years of experience coordinating trade shows or other professional events. Compensation Salary at DSS Inc is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract‑specific affordability and organizational requirements. The projected compensation range for this position is $65,000.00 to $80,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of DSS, Inc.'s total compensation package for employees. DSS Inc. is an Equal Opportunity Employer. DSS Inc. is an Equal Opportunity Employer. If you need an accommodation seeking employment with DSS, Inc., please email View email address on click.appcast.io or call View phone number on click.appcast.io. Accommodations are made on a case‑by‑case basis. #J-18808-Ljbffr Event Marketer