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Group Director, Loyalty & First-Party Data (Hybrid)

Socket.dev

VML, a leading creative firm, is seeking a Group Director of First-Party Data & Loyalty Analytics to guide Ford US data strategy within the WPP Ford Marketing Intelligence team. You will connect loyalty signals with owner marketing, shaping targeting, sequencing, and personalization for executive-level decisions. Hybrid work in the US with a competitive benefits package. You will partner across platforms (Adobe Real-Time CDP, Salesforce Marketing Cloud) and drive measurable improvements in #J-18808-Ljbffr Socket.dev

Vacancy posted 2 days ago
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