Lead Generation Specialist

Job Description

Job Description

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

About Us
Stratus Clean is a leading provider of innovative commercial cleaning services, dedicated to delivering exceptional cleanliness solutions for businesses. With a focus on eco-friendly practices and cutting-edge technology, we take pride in creating healthier and safer environments for our clients.

Role Overview
As a Lead Generation Specialist (LGS) at Stratus Clean, you will play a crucial role in expanding our client base by effectively generating leads, conducting data mining activities, and initiating cold calls via email and phone. Your primary responsibility will be to set appointments for our sales team to provide janitorial cleaning quotes for commercial properties. 

Key Responsibilities
Identify, attract, and qualify potential customers (leads) 

• Outbound Prospecting: Identify potential commercial cleaning clients through cold calling, email campaigns, LinkedIn prospecting, and social media engagement.
• Lead Qualification: Evaluate a prospect’s interest, budget, and authority to determine if they’re a qualified lead. Verify the following: 
• The prospect’s facility is cleaned at least once a week.
• The company has five or more employees.
• The decision-maker is open to a meeting regarding commercial cleaning solutions for their facility.
• Appointment Setting: Secure at least one qualified appointment per day.
• Data Management: Utilize HubSpot to manage daily activities, log call outcomes, and enrich prospect records intuitively during the calling process.
• Funnel Optimization: Tracking key performance metrics (conversion rates, cost-per-lead) to refine messaging and improve outreach strategies.
• Professional Communication: Deliver scripted openings and professional rebuttals to common objections (e.g., "happy now," "too busy," or "in a contract") to build rapport and demonstrate value.

Performance Metrics & Goals

• Activity: 25–30 dials per hour. 4-5 hours of phone time per day.
• Effectiveness: 1-2 appointments per day

Qualifications

• Proven experience in inside sales, telemarketing, or a similar role.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• Familiarity with CRM software and proficiency in G Suite.
• Knowledge of the janitorial or commercial cleaning industry is a plus.

Core Competencies

• Resilience: Effectively handling objections. Maintaining high focus and a positive attitude while hearing frequent "no" responses.
• Verbal Communication: Exceptional phone presence, including tone, inflection, and enthusiasm. Confidence in articulating value propositions over the phone.
• Written communication: Crafting professional and compelling emails.
• Process-Oriented: Adherence to established scripts and workflows to move prospects through the top of the sales funnel.

Benefits

• Competitive base salary with performance-based commission structure.
• Comprehensive training and professional development opportunities.
• Dynamic and inclusive work culture.