Regional Account Manager

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits :

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Bringing Home the Dough

The Regional Account Manager will be responsible for developing the customer strategy and growing Flowers Foods’ revenue, distribution, market share, and profitability with the company’s assigned accounts. The ideal candidate will have extensive retail account management experience and the skillset to build relationships, conduct business, and enhance Flowers’ reputation with our customers and key decision makers. The Regional Account Manager is responsible for building and implementing the retail customer strategy to attain volume growth targets, achieve sales goals, build market share, expand distribution, manage Accrual Budgets, and increase profitability through more effective assortment, expand authorizations, with effective strategy and tactics regionally.

Rising to the Challenge: Position Responsibilities

• Promotes a customer-centered culture that strives to exceed customer needs, requirements, and expectations
• Develops and manages customer relationships within all levels of assigned retailers, buyers, and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
• Partners with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
• Works with the VP of Regional Accounts and the Brand Teams to Develop a Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management and accrual funding structure
• Partners internally with various other departments to properly plan, communicate and ensure excellent distributions by Flowers various distribution departments
• Achieves/exceeds all established key sales measures and targets
• Contributes to the development of the Annual Operating Plan (AOP)
• Ensures open and effective lines of communication and collaboration with VP of Sales, supporting Regional Operations team, BU/Brand Teams, Marketing, Supply Chain, and other functions to achieve enterprise goals
• Fosters an environment that engages and educates the regional team with responsibility and the tools to achieve goals at region and building level
• Leads, coaches, and supports the retail team.
• Builds and develops a high-performing sales leadership team at the regional level and builds regional culture to ensure high performance results
• Ensures compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
• Performs other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures

Knead to Know: Preferred Qualifications

• Possesses a minimum of 4 years’ experience working in Retail Account Management and CPG sales
• Past success in teamwork and guiding sales
• Equivalent management experience
• Ability to travel up to 25%, with some overnight travel

Additional Ingredients: Essential Job Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or Finance
• Master's degree preferred

Salary Range- 95000 - 105000

We offer a competitive salary up to $105k and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to View email address on aiapply.co.