Brand Manager for Professional Education

Job Description

Embry-Riddle: Celebrating 100 Years of Leadership in Aviation and Aerospace


As Embry-Riddle Aeronautical University marks its Centennial, we proudly celebrate 100 years of advancing the future of flight and aerospace education. With vibrant residential campuses in Daytona Beach, FL, and Prescott, AZ - and a Worldwide network spanning nearly 120 global locations - Embry-Riddle stands as the world's largest aviation and aerospace university.


For a century, we have led innovation in STEM education, serving more than 30,000 students around the globe. Our cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space empower the next generation of leaders to shape the future of flight, exploration, and discovery.


As we launch our next century, we remain committed to excellence, innovation, and preparing graduates who will transform industries and redefine what is possible.


The Opportunity


The Professional Education Brand Manager (Centers of Excellence) leads and executes the strategic direction, vision and creative standards for external communications, professional education initiatives, and marketing efforts in support of the university's broader goals. This role plays a key part in driving strategic growth and operational efficiency within the professional education unit, supporting evidence-based decision-making, strategic planning, and continuous improvement. The role also provides strategic marketing and communications support for professional education centers and Centers of Excellence, helping elevate program visibility, strengthen brand alignment, and advance unit-specific goals. This role collaborates closely with marketing, multimedia, information technology, news, and social media teams across the university to ensure alignment and impact.

Scope of Work


Key objectives and responsibilities, including:

• ANNUAL REPORTS/MAGAZINES: Based on input from leadership, write compelling content for annual reports or magazines and identify photography to support the report's message; collaborate with design and production colleagues to ensure a high-quality deliverable that has an Embry-Riddle-brand consistency. Release dates of the reports will be staggered throughout the year to optimize efforts. Professional Education Centers will be responsible for distribution.
• SOCIAL MEDIA PRESENCE: Contribute strategic content to Professional Education Centers social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter), in support of Embry-Riddle's SIT goals.
• NEWSLETTERS/EMAIL MARKETING: Partner with stakeholders to plan, write and send electronic communications to diverse audiences.
• WEBSITE UPDATES: Regularly update and maintain web pages to ensure content is current, accurate and engaging. Collaborate with stakeholders to gather relevant information and highlight achievements, research and events. Utilize best practices for SEO and web accessibility to enhance user experience and drive traffic.
• EARNED MEDIA: Work with stakeholders to identify stories of interest to reporters. Recommend content for external and internal deployment by the Embry-Riddle News Team.
• SPEAKER SERIES/SPECIAL EVENTS: Provide promotion plans for speaker series or special events.
• MARKETING COORDINATION: Coordinate with marketing colleagues to ensure alignment and consistency of branding graphics and value proposition statements.

Strategic Communications and Marketing Leadership

• Works directly with stakeholders to develop external marketing and communication initiatives, ensuring that these efforts not only contribute to success but are also aligned with the strategic vision and distinctive brand of the University.
• Develops a robust and data-driven understanding of the center's target audiences and influencers that is relative to the attitudes, opinions and behaviors that drive levels of positive engagement and revenue impact by core stakeholders.
• Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines and within available resources.
• Utilizes a broad set of channels - including email and social media - to design and execute strategies and data-informed tactics that increase brand awareness.

Brand Identity

• Collaborates with the Marketing team(s) to design themes and tone for publications, annual report, event marketing and other publications related to major initiatives.

Multi-Platform Writing and Coordination

• Writes original material for publication via articles, reports, newsletters, etc.
• Writes or edits all high-profile content and pieces for style as well as tone and structure.
• Confers with stakeholders regarding articles, reports, newsletters, etc.
• Collaborates with the News, Development, Multimedia, Social Media and Web teams to provide newsworthy information for distribution across appropriate channels.

Management & Supervision

• Manages all critical projects and leads or supervises project teams responsible for wide-reaching impact or high-profile assignments.
• Establishes and oversees project timelines.

Other Duties as Assigned

Perks Await You at Embry-Riddle!

• Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health-because your journey to wellness should be rewarding! Buckle up for a healthier, happier you!
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.
• Generous Time Off: Generous Time Off: Relax with 18 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.

Qualifications

Required Education and Qualifications:


Bachelor's degree

• Area of Concentration: Communications field such as public relations, marketing or other related areas.

Required Skills:

• Five years of progressively responsible relevant experience, or an equivalent combination of education, training and experience.
• Relevant experience in multiple specialty areas (e.g., aviation/aerospace); ability to work collaboratively with other communications professionals including writers, editors, graphic designers, web designers/developers, photographers and video production professionals.
• Exceptionally strong oral and written communications skills, including editing and writing experience across long- and short-form print, web, video and social media pieces and other platforms.
• Strong understanding of social media's power, including current and future trends that may impact our messaging.
• Strong project management skills with a proven ability to meet deadlines in a fast-paced environment.
• High-level understanding of and experience with communications strategy and branding, especially as they relate to higher education.
• Great project management skills to direct and guide colleagues in a fast-paced environment with simultaneous complex projects and multiple deadlines to deliver excellence on time.
• Significant experience working on a wide variety of communications projects including digital and print magazines and newsletters.
• Excellent time management skills and ability to prioritize.
• Familiarity with industry-standard publishing tools such as Adobe InDesign, Canva, Photoshop and Sitecore, Microsoft Office suite, Hootsuite, etc.

Preferred Abilities and Experience

• Master's degree in a communications field such as public relations, marketing, or other related areas.
• Expertise in multiple specialty communications areas (design, writing, marketing, communications strategy, branding, etc.).
• Experience conducting communications and marketing work at an institution of higher education.

Application process/requirements


To submit your application for this opportunity, please visit the Embry-Riddle Career Site and search for requisition number R311379 . Please attach all relevant materials to your application when you apply online. Complete submissions include:

• Cover letter
• Full Resume
• Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)

Current Embry-Riddle employees: Please apply directly through the ERAU Employee Hub Central application within Workday.


Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry-Riddle makes employment decisions - including hiring, promotions, compensation, and other terms of employment - based on individual merit, qualifications, and abilities. Embry Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.


Embry-Riddle is not seeking assistance from staffing or recruitment agencies. All agencies are directed to contact View email address on click.appcast.io and should not reach out to hiring managers or staff.