Associate Director, Marketing, Patient Experience and Consumer, (Head & Neck Oncology)

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role

The Associate Director, Patient Experience and Consumer Marketing

(Head & Neck Oncology) will lead patient engagement strategy and patient-centered support initiatives designed to address unmet needs, improve navigation and access, and strengthen the overall patient experience within head and neck cancer. They will partner closely with the internal Advocacy team and the Patient Services team to help ensure aligned, patient-centered education, support, and engagement strategies across the care continuum. This critical role will report to the Senior Director of the Petosemtamab Marketing team and will be expected to work closely within the US Marketing and cross-functional teams. Success in this role will require strategic thinking, close collaboration with the cross-functional support teams, and knowledge of the evolving HNSCC marketplace while realizing strategic and tactical synergies that accelerate brand growth. 

Additionally, this role will require strong leadership skills, a collaborative mindset, oncology patient marketing experience (highly preferred), and a proven track record of accomplishment operating in an emerging/developing organization are key to this individual's success. 

Work arrangement: This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

Responsibilities

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Lead development of the patient experience strategy aligned to brand strategic imperatives and launch objectives
• Identify unmet patient and caregiver needs and translate insights into actionable support initiatives and engagement strategies
• Partner closely with the internal Advocacy team to support engagement strategies with patient advocacy organizations and community stakeholders
• Partner closely with the Patient Services Marketing team to align patient support strategies, educational resources, and patient engagement initiatives
• Help shape patient support experiences across access, navigation, affordability, and survivorship touchpoints
• Support development of patient-focused educational resources and engagement initiatives across personal and non-personal channels
• Ensure patient and caregiver perspectives are incorporated into program design, resource development, and customer engagement strategies
• Partner with omnichannel COE to support patient engagement journeys and scalable digital support initiatives
• Monitor emerging trends, unmet needs, and advocacy landscape dynamics within head and neck cancer
• Collaborate with field leadership and cross-functional partners to improve awareness and utilization of patient support resources
• Develop resources for CNEs and patient focused programming
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Optimize patient journeys by leveraging data, segmentation, and personalization strategies

Requirements

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 8+ years of professional, relevant experience required, including US or Global in-line patient and consumer marketing within regulated environments.
• Oncology/HNSCC marketing experience highly preferred. Accelerated approval experience is highly preferred.
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong cross-functional collaboration and achieving team-oriented goals
• Excellent verbal and written communication skills for various audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders. “One team” mentality.
• Experience working in an emerging organization's highly complex, dynamic environment preferred. Self-starter with strong initiative, proactive and solutions-oriented, and can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• A strong desire to grow within the organization, taking on roles of increasing responsibility.
• Commitment to the corporate culture of innovation, customer and patient-centricity, inclusion, and compliance.
• Ability to travel domestically

For US based candidates, the proposed salary band for this position is as follows:

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives. 

When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for:

• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses 

Further details on eligibility for compensation and benefits based on role will be provided during the recruitment process

About Genmab

Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X .

Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com) .

Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.