Manager, Senior Brand

Overview ZEISS has a long history of innovation and a global presence with portfolios in Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. The Senior Brand Manager – OTC Brand Launch will lead the U.S. commercialization of a new ZEISS brand extension into a new category, owning the end-to-end go-to-market strategy, demand generation, and financial performance for the launch across U.S. retail, pharmacy, club, mass, and e-commerce channels. This is a highly visible, cross-functional leadership role responsible for translating the strength of the ZEISS master brand into a successful new category entry, driving brand equity and commercial results. The ideal candidate is strategic and hands-on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with agency management experience. What You’ll Do Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce). Define the value proposition and messaging, adapting the global strategy for the U.S. market. Manage P&L, forecasting, and financial performance tracking. Ensure all activities comply with regulatory and legal standards. Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence. Monitor category trends and analyze performance data to inform strategy and optimize results. Oversee agency and vendor relationships to ensure high-quality execution. Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift). Execute integrated campaigns and support retail promotions/events. Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures. Set clear performance expectations, provide regular feedback, and conduct performance evaluations. Ensure alignment with organizational goals and values, driving engagement and accountability within the team. Follows safety standards and reports any safety concerns to leadership. Qualifications Required: Bachelor’s degree in related field; MBA in a related field is preferred. A minimum of 8 years’ experience in CPG, OTC, or regulated consumer health marketing. Proven success launching new products or brand extensions at national retail scale. Deep experience in omnichannel media strategy and retail media networks. Demonstrated ability to own P&L, lead cross-functional teams and influence. Experience working in a multi-national brand company. Proven track record in project management. Experience in planning and budgeting processes, including financial business cases. Excellent communication (verbal and written) and presentation skills. Proven ability to build and maintain relationships. Ability to travel within the United States and internationally. Compensation and Benefits The annual pay range for this position is $94,200 - $117,700. This pay may be influenced by factors such as job location, scope of role, qualifications, education, experience, and complexity of talent requirements. This position is eligible for a Performance Bonus. ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off. Benefits include: Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay Your ZEISS Recruiting Team Lindsay Walker ZEISS provides Equal Employment Opportunity without unlawful regard to applicants' race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity (including transgender identity), or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends). #J-18808-Ljbffr