Senior Product Marketing Manager

About the Company: Our client is an established medical device manufacturer with a broad portfolio of clinical products and solutions.

About the Job: The Senior Product Marketing Manager will lead product strategy and commercialization across the company’s orthodontic and dental product portfolio. Reporting directly to the President/CEO, this person will serve as a key connection between customers and the organization’s Sales, Marketing, Engineering, Manufacturing, Quality, and Customer Support teams.

This is a commercially focused product leadership role responsible for understanding the market, identifying opportunities for growth and ensuring products successfully move from concept and development through launch, adoption and ongoing lifecycle management.

Responsibilities

• Own product strategy and lifecycle management across the orthodontic and dental product portfolio.
• Lead commercialization and go-to-market planning for new products, enhancements and product line expansions.
• Develop product positioning, value propositions, launch strategies and sales enablement materials.
• Gather customer and practitioner feedback to identify unmet needs, market opportunities and potential product improvements.
• Analyze competitive products, industry trends, customer adoption and overall product performance.
• Partner with Sales and Marketing to drive customer adoption, clinician education and successful product launches.
• Work cross-functionally with Engineering, Manufacturing, Quality, Digital Dentistry and Customer Support to align product strategy with execution.
• Monitor revenue, margin, adoption and other product performance metrics and recommend pricing, positioning and product improvement strategies.
• Develop business cases and recommendations for new product development and portfolio investments.
• Participate in customer visits, industry events and trade shows to maintain a strong understanding of the market.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, Biomedical Sciences, Healthcare Administration or a related field; MBA preferred.
• 7+ years of experience in product management, product marketing, commercialization, business development or a related discipline.
• 3+ years of experience within medical devices, dental/orthodontic products, healthcare technology or healthcare manufacturing; dental or orthodontic device experience is strongly preferred.
• Experience commercializing and launching physical, manufactured products.
• Demonstrated ability to work cross-functionally with Sales, Marketing, Engineering, Manufacturing and Quality teams.
• Strong understanding of market research, competitive analysis, product positioning and customer-driven product strategy.
• Ability to translate technical concepts and customer needs into clear commercial strategies and value propositions.
• Experience analyzing product performance, financial data and market trends to support business decisions.

Job Status: Direct Hire. Onsite in Buffalo, NY. Some travel required; including customer visits, trade shows and industry events.