Senior Marketing Manager

Senior Marketing Manager, Strategic Accounts & Revenue Programs

Summary:

GitHub's Regional Marketing Team is expanding to meet the growing scale and complexity of engaging senior decision-makers across our most strategic accounts and priority verticals. This role is more orchestrator than campaign manager, a revenue-minded marketer who turns account strategy and pipeline objectives into high-touch experiences that move the needle. You'll connect executive engagement, ABM, and industry-specific programs into cohesive, account-centric journeys that deepen BDM and TDM relationships and help Revenue Pods accelerate the opportunities that matter most. The ideal candidate is a field or ABM marketer with hands-on experience designing white-glove executive programs and a genuine understanding of how senior buyers think, evaluate, and make decisions.


Job Responsibilities:

• Own regional marketing strategy and execution for Business Decision Maker (BDM) and Technical Decision Maker (TDM) audiences, serving as the primary marketing owner for strategic account engagement.

• Define and deliver an integrated plan that unifies executive programs, ABM, and industry/solution campaigns under a single, cohesive narrative.

• Lead executive programs, 1:1 and 1:few ABM initiatives, and curated account-based experiences that deepen relationships with senior stakeholders.

• Design and execute high-touch moments, including executive dinners, hospitality experiences, and bespoke engagements that accelerate strategic opportunities.

• Develop industry- and solution-specific campaigns for priority verticals, positioning our solutions as the clear choice for industry-specific challenges.

• Partner closely with Revenue Pods (sales, SDR, customer success) to align programs to top account priorities, and collaborate with product marketing, content, and field teams to deliver integrated experiences.

• Run signature programs including 1:1 ABM, industry roundtables and executive breakfasts, TDM and BDM third-party event sponsorships, and Developer- and BDM-focused Community User Groups.

• Drive sourced and influenced pipeline, strategic account progression, and executive engagement that accelerates opportunities within targeted accounts.


Skills:

• Strong verbal and written communication skills, with the ability to craft compelling executive-level messaging and narratives

• Deep knowledge of Account-Based Marketing (ABM) principles, strategies, and tools

• Experience designing and executing high-touch executive engagement programs and white-glove experiences

• Ability to work cross-functionally with Sales, Revenue Pods, and Field Marketing teams to align on pipeline objectives

• Strong analytical and strategic thinking skills, with the ability to translate account data and pipeline signals into actionable marketing programs


Education/Experience:

• 7 years of B2B marketing experience, with a strong focus on ABM, field marketing, executive programs, or strategic account marketing.

• Proven track record of building and scaling account-based programs that deliver measurable pipeline and revenue impact.

• Experience marketing to senior BDM and TDM audiences (C-suite, VP-level executives, and technical leaders).

• Demonstrated success partnering with sales/revenue teams in a pod or aligned-account model.

• Strong project management skills with the ability to run multiple high-stakes programs simultaneously.

• Experience designing and executing executive-level hospitality and 1:1 experiences.


EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or View phone number on click.appcast.io.


Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or View phone number on click.appcast.io. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

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