Director of Paid Media Creative

Job Description

Job Description

About the job

We're looking for a performance creative leader to own paid creative end-to-end - message, visual, format, and the team that ships it.

About The Role We ship ~200 ads a week today; the 12-month plan is 10K ads a year. The constraint isn't headcount - it's a creative leader who can scale output without losing the bar.

You'll inherit a working team: creative strategist, designer, in-house videographer, producer, and a media buyer who runs channel ops. Your job is to take it from "working" to "category-defining."

This is a player-coach role. including leadership - you'll set creative direction, write briefs alongside the team, and review every concept before it ships.

Key Responsibilities

• Message & Positioning: Own the angles, hooks, and narrative arcs across every paid placement; build and maintain the message bank by persona and awareness stage; approve every script, headline, and hook before it ships

• Visual System: Own how we look across Meta, Google, YouTube, and emerging placements; maintain visual consistency at 100+ concepts/month; co-own the brand-performance interface with the Brand Director

• Team Leadership: Manage creative strategy, statics, and video editing teams; partner with Directors of UGC and Influencer; set the operating cadence (brief Monday, ship Friday)

• Channel Partnership: Sit next to the media buyer weekly - know how your creative behaves in the bid environment; champion strong creative bets and cut what won't scale

Qualifications

• Experience:

  • 7+ years in performance creative, with at least 3 leading the function at a DTC brand spending $1M+/month

  • Personally owned creative on a brand that scaled from $20M to $100M+ ARR - references will confirm

  • Hired and grown creative strategists, designers, and editors who outperformed benchmarks

• Skills:

  • Write briefs, scripts, and headlines at agency-senior level; hands-on across every craft you sign off on

  • Read paid social data fluently - know which ad to scale, kill, or v2

  • Experience in a regulated category (Rx, supplements, finance, alcohol) or proven compliance instincts

• Mindset:

  • Decisive - ships 5 versions today over perfecting one all week

  • Treats every ad as if your name is on it

About Us:

We are a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

Company Philosophies

• We are all here to genuinely do our life's best work

• Insanely high talent bar, never settling. A players only (see Steve Jobs)

• We live to work as much as we work to live. But we sustainably espouse the ethos of putting health first

• We aim to set the gold standard for team health culture on the planet - live the ethos!

Investors

• Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

• 8VC (leading health and bio investor)

• Evan Moore (Founder of Doordash; Partner at Khosla Ventures)

• Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder's Fund, regarded as one of the top angels in the world)

• Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)

• Arielle Zuckerberg (active angel, tech leader, relatively famous brother)

• Cameron & Tyler Winklevoss

• Susa Ventures (tier 1 healthcare VC)

• Bond Capital (General Partner Jay Simons' early-stage fund within Bond)

• Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)

• Influencers

  • Shaan Puri (angel and podcast host of my first million)

  • Brooke Monke (50 million followers across socials)

  • Logan Paul

  • Steve Aoki

  • Justin Mares (founder of Truemed)

  • Giannis Antetokounmpo

  • Kylian Mbappé

We're proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we're committed to building a team of top-tier talent.

Company Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.

We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.

Our Services
W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.

We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.

We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.

Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.

As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.

Company Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.\r\n\r\nWe’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.\r\n\r\nOur Services\r\nW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.\r\n\r\nWe specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.\r\n\r\nWe are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.\r\n\r\nOur Expertise\r\nW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.\r\n\r\nAs a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.