Director Growth, Emerging Products

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses. About the role Scaling from $1B ARR to $5B means we need to build an engine that drives growth across multiple product lines, buyer segments, and personas – accelerating growth from prospects and customers alike. That’s where you come in. As our Director of Growth for Emerging Products, you’ll build, coach, and lead a team of world‑class marketers who own non‑HCM products at Rippling. Your team will be responsible for generating and owning our pipeline and ARR plans for these products and allocating the appropriate resources and tactics to achieve those plans. This is a highly cross‑functional role, partnering closely with Product Marketing, Sales, Revenue Operations, Analytics, Creative, Content, and Marketing Operations to drive business impact. Together, you’ll develop and execute scalable, multi‑channel growth programs that generate demand, accelerate deal velocity, and support the next phase of growth for some of Rippling’s most strategic emerging products. This is an exciting opportunity to build Rippling’s marketing strategy for key emerging products that are strategic to Rippling, many from the ground up – developing scalable, multi‑channel campaigns that capture demand and accelerate deal velocity. What you will do Develop the worldwide, multi‑channel strategy for creating and capturing demand across Rippling’s emerging products. This will comprise a mix of tactics that will be supported by central growth teams and channel experts. Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue. Build an experimentation engine within your team that fuels scale and efficiency gains; optimize via test and learn. Build, mentor, and manage a high‑caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Collaborate cross‑functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of product lines) to share learnings, brainstorm, and report out on results. Manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. This requires strong prioritization and stakeholder management. Pick up IC initiatives to maximize your team’s impact. You are not afraid to roll up your sleeves and execute ground‑zero tasks to better coach and partner cross‑functionally. What you will need 7+ years of experience, ideally in growth and P&L ownership. 3+ years managing a team of growth marketers or analytics functions. End‑to‑end ownership. Execute flawlessly, take projects across the finish line, own mistakes and learn. Clear communication, adaptable to audiences from IC to executive. Collaboration track record delivering outsized results by partnering cross‑functionally. Strong analytical skills to uncover insights incorporated into the team’s initiative roadmap. Think first principles for attribution, funnel metrics, and martech stack required to solve those issues. Deep marketing channel expertise spanning demand gen, paid social platforms (Meta, LinkedIn, TikTok), Google SEM, Bing Search, ChatGPT ads, Display, YouTube, affiliate marketing, landing page optimization, etc. Agility and speed – constantly try new ideas, pivot when needed, scale when successful, thrive in a fast‑paced dynamic environment with shifting priorities and tight deadlines. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io. Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary, benefits, and equity. The salary for US‑based employees will be aligned with one of the ranges below based on location. The pay range for this role is: 248,000 – 310,000 USD per year (US). #J-18808-Ljbffr Rippling