Brand Specialist

Brand Marketing Specialist

Briggs & Riley is one of the most awarded and respected travel brands in the world, known for exceptional quality, innovation, and our industry-leading lifetime guarantee. We are seeking a highly organized and detail-oriented Brand Marketing Specialist to join our Marketing team.

In this role, you will play a central part in bringing the Briggs & Riley brand to life by coordinating marketing initiatives, product launches, retailer programs, trade shows, sales enablement projects, and creative development efforts. Acting as a key link between Marketing, Sales, Visual Merchandising, and external partners, you will help ensure projects are executed seamlessly, delivered on schedule, and aligned with our premium brand standards.

Reporting to the Director of Marketing, this position is ideal for someone who thrives on organization and enjoys managing multiple moving pieces. If you're passionate about brand marketing, project coordination, and delivering exceptional work in a collaborative environment, we'd love to hear from you.

Your day-to-day may include:

• Build polished sales and retail presentations that reflect B&R's premium positioning
• Coordinate development, approval and distribution of creative collateral and sales support materials
• Help proof all brand materials before production – assist with copy, layout, brand execution
• Maintain and manage the marketing content calendar, ensuring alignment across all initiatives
• Monitor competitor activity and marketing trends to keep the team informed
• Ensure all marketing materials are consistent and reflect Briggs & Riley standards

• Own simultaneous marketing projects from kick-off to delivery
• Track timelines and deliverables, maintaining a status report on all active projects
• Act as the primary liaison between B&R Marketing and Sales teams, evaluating all projects
• Coordinate product launch timelines, sample dates, and creative needs
• Manage our new product launch meetings with B&R Sales team
• Help manage marketing freelancers and external vendors as appropriate
• Own day to day Marketing budget tracking on initiatives – reconcile POs and invoices

• Own trade show planning, execution from start to finish
• Source venues, oversee vendor contracts and coordinate logistics and materials
• Manage all event communications pre-show
• Represent the brand at events with retailers

United States Luggage Company is a third-generation, family-owned business and the proud owner of Briggs & Riley, the #1 luggage brand. Known for iconic design, premium travel products, and our true lifetime guarantee, Briggs & Riley is trusted by travelers worldwide.

At US Luggage, we offer more than a job—we offer the opportunity to build a meaningful career in a culture rooted in innovation, creativity, and family values. With an average employee tenure of 10+ years and recognition as a 5-time Top Workplace on Long Island, we are proud of the people and values that drive our success.

Are you ready to begin your journey with us?

You are passionate about storytelling and brand obsessed

You are curious and love to find solutions

You have outstanding organization skills and thrive on turning a complex project into a flawless execution

4+ years of marketing, preferably in premium consumer goods, travel, lifestyle, or retail

BA in Marketing, Communications, or other Business Management areas preferred

Proficiency in Microsoft Office Suite – Power Point presentation fluency is required

Experience managing marketing budgets, vendor invoices and PO processes

Strong organizational instincts – being able to track multiple projects simultaneously

Fluency in AI tools with great judgments where the brand requires human touch

Comfort with digital project management platforms

Competitive salary plus bonus incentive

Generous PTO

Paid Holidays

Medical, dental, and vision coverage

Additional benefits including paid Short Term Disability and Life Insurance

Voluntary Long Term Disability & Identity Insurance available

Flexible Spending Accounts

401K with company match

Profit Sharing Plan

Hybrid Work Schedule in Hauppauge Office (Mondays and Fridays REMOTE!)

Learning and development opportunities

Fun team building events

Employee Discounts

$5,000 Employee Referral Bonus

College Scholarship Program for Employee's children

A knowledgeable, high-achieving, experienced team

Family

Keep your Commitments

Whatever It Takes

Respect & Dignity

Smart & Steady

Do the Right Thing

Passion, Pride & Loyalty

Humility