Vice President of Product, Flooring and Industrial (Ronks)

Role Summary
Reporting to the President, Flooring & Industrial, the Vice President, Product will serve as a key architect of F&I's growth strategy, leading product portfolio management, innovation, market strategy, and commercialization.

Role Summary
Reporting to the President, Flooring & Industrial, the Vice President, Product will serve as a key architect of F&I's growth strategy, leading product portfolio management, innovation, market strategy, and commercialization.
This is a business-building role responsible for further evolving Product as a strategic capability that drives revenue growth, product differentiation, pricing power, and long-term competitive advantage.
The VP Product will be expected to both define the future-state product operating model and personally lead critical strategic initiatives while the organization continues to mature. This leader must be equally comfortable developing long-term portfolio strategy, working directly with customers, evaluating innovation investments, partnering with Commercial and Operations, and rolling up their sleeves to solve immediate business challenges. Additionally, the VP Product will serve as the primary bridge between customers, markets, commercial strategy, and innovation, ensuring product and innovation priorities are aligned with growth opportunities, competitive differentiation, and long-term value creation.
The successful candidate will combine the strategic mindset of a general manager, the market orientation of a commercial leader, and the execution discipline required to build new organizational capabilities.
Strategic Context
Flooring & Industrial is entering its next phase of growth and value creation. As the business continues to evolve, the opportunity now shifts from portfolio expansion and integration toward accelerating innovation, strengthening market differentiation, improving portfolio performance, and creating sustainable competitive advantage.
The next phase requires an increased focus on market-driven product strategy, customer insights, innovation prioritization, pricing and value proposition development, and commercialization excellence. Product will play a critical role in helping the business identify where to invest, where to differentiate, and how to create greater value for customers and shareholders.
The Vice President, Product will help lead this evolution by building on the strong foundation already established while further strengthening Ecore's product management capabilities, innovation processes, and portfolio management discipline.
This role represents an opportunity to shape the future direction of the Flooring & Industrial business by connecting customer needs, market opportunities, product innovation, and commercial execution into a cohesive growth strategy.
Flooring & Industrial serves a diverse set of commercial, industrial, athletic, and specialty markets through a broad portfolio of differentiated products and solutions. The business benefits from strong market positions, a unique sustainability story, significant manufacturing capabilities, and opportunities to further strengthen innovation, portfolio performance, and market leadership. The Vice President, Product will play a key role in helping shape the next phase of growth and value creation.
Value Creation Mandate
Product Strategy, Portfolio Performance & Growth
Define and execute the Flooring & Industrial product strategy, portfolio roadmap, and investment priorities to accelerate growth, improve profitability, and strengthen market leadership.

• Identify attractive growth opportunities across existing and adjacent markets, leveraging customer insights, market trends, and competitive intelligence.
• Optimize portfolio performance through disciplined lifecycle management, product mix improvement, margin expansion, and portfolio rationalization.
• Align product investments and resources to the highest-value opportunities and strategic business priorities.
• Develop differentiated products, solutions, and value propositions that strengthen competitive advantage and improve revenue quality.
• Partner with Commercial leadership to accelerate market penetration, pricing power, and profitable growth.

Innovation, Differentiation & Commercialization
Position Ecore to win through innovation that creates measurable customer value, competitive differentiation, and business performance.

• Define innovation priorities and investment strategies aligned with growth objectives, customer needs, and market opportunities.
• Translate customer, market, and competitive insights into differentiated products, solutions, and platforms that strengthen Ecore's competitive position.
• Build and manage a balanced innovation portfolio that supports near-term growth, margin expansion, and long-term market differentiation.
• Strengthen collaboration across Product, R&D, Commercial, and Operations to improve innovation effectiveness and execution.
• Accelerate speed-to-market and commercialization capabilities, ensuring new products successfully translate into revenue, margin, and market impact.
• Establish metrics and governance to evaluate innovation performance, investment returns, and portfolio health.

Market Leadership & Customer Insight
Strengthen Ecore's competitive position by translating customer, market, and competitive insights into growth opportunities, strategic investments, and differentiated market positions.

• Develop deep understanding of customer needs, buying behaviors, market dynamics, and emerging industry trends across Flooring & Industrial segments.
• Lead Voice of Customer and market intelligence programs to identify growth opportunities, unmet customer needs, and sources of competitive advantage.
• Define market segmentation strategies, target growth markets, and investment priorities that maximize long-term value creation.
• Anticipate competitive threats, market shifts, and emerging opportunities, helping position Ecore ahead of evolving customer and industry needs.
• Shape compelling value propositions and market positioning strategies that strengthen differentiation and support pricing power.
• Build strong relationships with customers, channel partners, architects, designers, contractors, and industry influencers to inform strategy and accelerate growth.
• Serve as a strategic advisor to the F&I leadership team, influencing growth strategy, market priorities, and competitive positioning.

Pricing, Value Proposition & Revenue Quality
Improve pricing power and revenue performance through stronger product positioning and portfolio management.

• Co-own pricing strategy and value realization with Commercial leadership.
• Strengthen pricing governance, segmentation, and margin performance.
• Develop differentiated value propositions that support premium positioning and competitive advantage.
• Increase share of wallet, product adoption, and solution penetration across targeted markets.

Product Operating Model & Capability Building
Build the capabilities, governance, and organizational infrastructure required to support the next phase of growth.

• Design and implement a scalable product operating model that aligns Product, R&D, Commercial, Operations, and Customer Experience around shared business priorities.
• Establish portfolio governance, prioritization, and performance management processes that improve investment decisions, resource allocation, and organizational focus.
• Create visibility into product performance, innovation effectiveness, and portfolio health through data-driven metrics, analytics, and reporting.
• Build product management capabilities, talent, and succession depth while establishing clear ownership, accountability, and execution discipline across the product lifecycle.

Cross-Functional Leadership & Business Performance
Serve as a key member of the Flooring & Industrial leadership team, helping shape business strategy, drive profitable growth, and strengthen Ecore's competitive position.

• Partner with business leaders across Commercial, Operations, Finance, Supply Chain, Marketing, and Customer Experience to align strategy, investments, and resources against the highest-value growth opportunities.
• Influence strategic business decisions through deep expertise in customers, markets, portfolio strategy, innovation, and competitive dynamics.
• Balance customer needs, market opportunities, innovation priorities, operational capabilities, and financial objectives to maximize long-term value creation.
• Help shape growth strategies, market participation decisions, and investment priorities that strengthen competitive advantage and accelerate business performance.
• Serve as a trusted advisor to the President and leadership team on matters related to product strategy, portfolio performance, market trends, innovation, and long-term growth opportunities.
• Foster alignment, accountability, and execution excellence across functions to ensure successful delivery of strategic and financial objectives.

Critical Success Factors

• Translate customer needs, market opportunities, and competitive insights into differentiated growth strategies, innovation priorities, and commercial outcomes.
• Balance strategic leadership with hands-on execution, building long-term capabilities while delivering near-term business performance.
• Drive innovation with commercial discipline, making sound portfolio, investment, and resource allocation decisions that maximize customer value and financial returns.
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