Videographer, Photographer, Producer & Brand Manager

Videographer, Photographer And Content Producer

Cline's Heating and Air | Spokane, WA and Coeur d'Alene, ID | Part-Time/Full Time | Open to 1099 or W2

Cline's Heating and Air is looking for a Videographer, Photographer and Content Producer who lives behind the lens and knows how to turn real moments into content that stops the scroll. This is not a typical social media job. This is the seat that captures, produces, and brands everything we are building, and we are building a lot. You will document the Cline's culture from the inside: our values, our leadership, how we communicate, how we train, and how we win as a team. You will capture and build out the personal brand of our President, Treasure Boston, including her "Trophy Wife" brand, and help launch and grow UNREQUIRED 90 from the ground up. You will shoot it, edit it, design it, brand it, and publish it across TikTok, YouTube, Instagram, Facebook, and LinkedIn. You will also set up, record, edit, and publish our podcast, and turn every episode into reels and clips that keep the content machine moving. Cline's is not a typical HVAC company. We operate like a championship team. We recruit exceptional people, we train relentlessly, and we hold a standard that most companies in this industry will never touch. Doing what is required is not enough here. The Unrequired is our operating system, and it is the reason we are building a national brand that will transform what people expect from HVAC. You will be the one who shows the world what that looks like. This seat is for someone aligned with THE STANDARD. You are disciplined, you own your work, and you believe WE > me. You can only lead to the level of discipline you live, and that shows up in every frame you shoot and every edit you deliver. If you live for the shot, know TikTok and YouTube inside and out, and want your fingerprints on brands being built for a national stage, this is your seat.

At Cline's Heating and Air, we don't just install HVAC systems. Follow us on social media to see what we are all about! We walk it how we talk it and are setting the standard for quality, expertise, and customer satisfaction in our market. As Spokane's most reliable HVAC company, we have been serving homeowners, businesses, and contractors since 1988 with a commitment to excellence that goes beyond just getting the job done. We believe in building lasting relationships, not just with our customers, but with our employees and industry partners. Our team is made up of high performers who take pride in their craft, support each other, and never settle for average. We invest in ongoing training, the best tools and technology, and a work culture that values accountability, growth, and teamwork. At Cline's, we offer competitive wages, career advancement opportunities, and a company culture that feels like family. Whether it's a company BBQ, team outings, or simply celebrating wins together, we believe in creating an environment where people love to work. If you're looking for a company that values excellence, integrity, and the pursuit of being the best, Cline's AC is the place for you.

Key Responsibilities

Videography and Photography:

• Shoot high quality video and photography on jobsites, in the shop, in the office, at trainings, at events, and behind the scenes.
• Own camera, lighting, and audio setup for every shoot so the final product looks and sounds professional.
• Capture both planned content and the real moments in between that tell the story best.
• Build and manage an organized library of footage, b-roll, and photos so content moves fast.

Graphic Design:

• Design thumbnails, carousels, social graphics, quote graphics, and story templates that are clean, on brand, and built to stop the scroll.
• Create logos, brand marks, color palettes, and visual identity assets for the Cline's, "Trophy Wife," and UNREQUIRED 90 brands.
• Design podcast cover art, episode graphics, YouTube channel art, and lower thirds and title cards for video.
• Design print and event materials, including flyers, signage, banners, and promotional pieces.
• Build and maintain branded template libraries so every post, video, and graphic looks like it came from the same team.

Cline's Culture and Leadership Content:

• Document our culture, our core values, our leadership, and how we communicate as a team.
• Capture team meetings, trainings, wins, recognition moments, team workouts, and company events.
• Produce leadership content that shows The Unrequired, WE > me, and THE STANDARD in action.
• Create recruiting content that shows exceptional people why Cline's is the place to build a career.
• Produce homeowner content that shows the Cline's difference and builds trust in our market.

Treasure Boston, "Trophy Wife," and UNREQUIRED 90:

• Capture and build out Treasure Boston's personal brand, including the "Trophy Wife" brand, across every platform.
• Help build, capture, and brand UNREQUIRED 90 from launch through growth.
• Develop the look, feel, intros, outros, and visual identity for each brand so it is instantly recognizable.
• Keep each brand distinct and connected so the company and the personal brands strengthen each other.

Podcast Production:

• Set up the podcast studio, including cameras, microphones, lighting, and recording workflow.
• Run recording for every episode, in studio and on location.
• Edit full episodes for audio and video and publish to YouTube and podcast platforms with titles, thumbnails, descriptions, and show notes.
• Turn every episode into reels, clips, and quote graphics that drive viewers back to the full show.

Reels, TikTok, and YouTube:

• Plan, shoot, and edit short form reels and TikToks built for retention, with strong hooks, pacing, captions, and trending audio.
• Produce long form YouTube content, including vlogs, behind the scenes, leadership content, and full podcast episodes.
• Own YouTube publishing, including thumbnails, titles, descriptions, tags, playlists, and channel organization.
• Publish across TikTok, YouTube, Instagram, Facebook, and LinkedIn on a consistent cadence.
• Stay ahead of platform trends, formats, and algorithm changes, and move fast to capitalize on them.

Leadership and Accountability:

• Own a production and posting calendar planned at least two weeks ahead.
• Track performance, including views, watch time, retention, engagement, follower growth, and subscriber growth, and report results to ownership on a consistent cadence.
• Bring fresh ideas, pitch concepts, and proactively find content opportunities across the business.
• Take full ownership of the quality, consistency, and timeliness of everything produced.
• Represent Cline's with professionalism, integrity, and a commitment to setting THE STANDARD in HVAC.

Qualifications:

• Portfolio required. Show us your videography, photography, graphic design, reels, and any podcast or YouTube work. Skill matters more than years.
• 2+ years of videography, photography, or content production experience.
• Strong camera skills on mirrorless, DSLR, and mobile, with a sharp eye for composition, lighting, and storytelling.
• Working knowledge of audio and lighting setup for interviews, podcasts, and on location shoots.
• Advanced video editing skills in Adobe Premiere, Final Cut Pro, DaVinci Resolve, CapCut, or similar.
• Deep understanding of TikTok and YouTube, including hooks, retention, thumbnails, titles, and how each algorithm works.
• Podcast setup, recording, and editing experience strongly preferred.
• Experience building or growing a personal brand, creator channel, or program launch is a strong plus.
• Proficient in graphic design, including Adobe Photoshop, Illustrator, and InDesign, Canva, or similar, with a portfolio that shows brand identity, thumbnails, and social graphics.
• Highly organized with the ability to manage multiple shoots, edits, and deadlines at once.
• Self-starter with a creative mindset, strong work ethic, and the ability to work independently.