Social Media Strategist

Open to: Remote or Hybrid About PESI PESI is a global leader in continuing education and professional training for behavioral health professionals. For more than 47 years, we've connected professionals with the top experts in the field and practical training they can use immediately to support better client outcomes. Today, PESI serves learners worldwide through a growing family of brands and high-quality live and digital learning experiences. About the Role We're seeking a hands-on Social Media Strategist to lead our paid and organic social efforts across 12 PESI brands and 600,000+ followers. Working with our agency, PESI speakers, creator partners, and internal teams, this role will strengthen our social presence, connect professionals with valuable learning opportunities, and drive measurable results. This is a great fit for someone who understands how social platforms shape discovery, trust, and purchasing decisions — and can turn trends, data, expert voices, and creative ideas into content that inspires, engages and drives registrations. What You'll Do Develop and execute paid and organic social strategies across 12 PESI brands in the U.S., Canada, Europe, and Australia Manage paid social campaigns, including targeting, budgets, creative testing, performance tracking, and optimization Own the organic social calendar and its results, helping professionals discover practical tools, expert insights, and CE opportunities Partner with our external social media agency on strategy, speaker coordination, asset delivery, and reporting Collaborate with internal teams to align social media with campaign priorities, brand goals, learner needs, and PESI's mission Analyze performance data to understand what converts, what resonates, and where to improve Stay current on platform updates, tools, algorithms, and audience behavior — then translate insights into action Bring forward fresh campaign, content, and platform ideas that help PESI reach the right audience with education that makes an impact What You Bring Proven experience managing social media programs that drive measurable conversion Hands-on paid social experience, including ad platforms, budgets, testing, and performance analysis Strong organic social planning, scheduling, and community management skills for professional audiences Experience working with external content partners, speakers, subject-matter experts, or creator partners Strong analytical skills paired with a creative, collaborative, and self-driven approach Curiosity about social platforms, tools, and trends — with the ability to turn what you learn into clear next steps Nice to Have Experience with behavioral health or event marketing Experience with creator partnerships, influencer marketing, or brand ambassador programs Experience supporting social media across multiple brands and countries Why PESI Join a mission-driven organization that believes better client outcomes start with exceptional clinician development. For more than 47 years, PESI has helped millions of professionals learn from respected experts and apply practical strategies in their work. You'll shape how PESI shows up on social media, work with a talented marketing team and subject-matter experts, and see your impact across our audience, brands, and business growth. Perks of Working for Us Flexible in-office, hybrid, or fully remote and this role does not require regular travel. Generous benefits package Incentive plan 401(k) with above-market match that immediately vests Professional development opportunities and tuition assistance Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment. PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply. #J-18808-Ljbffr