Filled:: Digital Marketing Analytics Specialist

Apr 12, 2017 Position: Digital Marketing Analytics Specialist Compensation: Base Salary, based on experience + bonus, competitive

THE OPPORTUNITY

At Arrow, we help innovators innovate. We work with some of the biggest players in the industry – all the ones you’ve heard of, and some up-and-comers that you soon will. We help designers, engineers and partner companies develop tools and apply technology in new ways to create better cars, better homes, better planes, better hospitals, a better life. We help companies recycle old electronics so that useful parts and processors don’t wind up in landfills. We help companies maximize their cloud data center investments and are on the cutting edge of the most energy-efficient lighting systems. We help the world’s best technology companies think “Five Years Out,” working together to innovate the next big thing after the next big thing. Arrow Electronics, Inc. is seeking a Digital Marketing Analytics Specialist to be part of the Digital Services team. In this role you will partner with Strategic Marketing Partners to understand their marketing initiatives and goals in order to develop robust analysis and actionable insights to drive results in marketing programs across multiple channels. You will drive digital analytics focused on measuring marketing activity ROI through reporting and dashboards. You will be responsible for performing data mining and analysis that improves planning, execution and optimization of traditional and digital marketing strategies. In addition, you will partner with an assigned business unit to optimize programs in all aspects of Digital Marketing, including Search Engine Marketing & Optimization, and Email Marketing. Responsibilities: Use quantitative data gathered with software measurement tools, traffic extracts, click streams and drill-downs to develop an understanding of customer behavior, demographics and lifecycle. Coordinate report requirements with internal customers to meet business objectives. Apply statistics-based market intelligence to business issues and formulate recommendations. Typically requires proficiency in web analytics applications, strong database skills and technical understanding of website architecture. Build actionable reports, communicate analytic data effectively to multiple departments, several levels of management within the organization, and teams. Build custom data imports from Google Analytics or other software. Responsible for monitoring and testing traffic. Define tracking strategies and identify new opportunities. Track SEO metrics (traffic trends, bounce rate, time on site, etc.) Track engagement of visitors over time – e.g., propensity of visitor. Track paid channels in various Analytics tools and report on this data. Experience & Education: 3-5 years of strong marketing analytics experience. Candidates must have a strong understanding of SEM, SEO, Analytics and overall Digital Marketing best practices including methods and metrics for analysis. Bachelor’s degree in Marketing, Business, or related degree or equivalent experience. Must be proficient in web analytics applications, using tools such as Google Analytics, Google AdWords, Omniture, etc. Experience with Google Tag Manager or Tealium iQ. Familiarity with BI visualization tools such as TIBCO Spotfire and Tableau preferred. Strong Database skills preferred along with proficiency in at least one Big data technology. Technical understanding of website architecture, both traditional and single-page applications. Knowledge of testing services (Optimizely, Tealeaf, etc.) a plus. Strong knowledge of Google Webmaster Tools (now Google Search Console). Our comprehensive, competitive benefits program is an important part of your total compensation package. We offer a variety of plans and coverage including health and welfare, retirement, paid time off, and voluntary benefits as well as resources to help you make cost-effective decisions for you and your family. Everyone counts at Arrow, and our benefits enable you to achieve and maintain better health and plan for your future as we work together toward smarter solutions in tomorrow’s technology. Arrow offers competitive time off for you, which includes accrued vacation time, personal and floating holidays, in addition to other observed holidays. These are granted based on the date you join the company in any given year. #J-18808-Ljbffr T Squared Group