Marketing Executive - Brand and Digital

Company Description

We are seeking a Brand & Digital Marketing Executive to deliver integrated brand and digital marketing across the Shakespeare Property Group portfolio of Accor properties. The role is part of a collaborative team working across five hotels, spanning a diverse mix of premium, midscale and lifestyle brands including Novotel, Pullman, Handwritten Collection and Peppers.

The portfolio spans a range of market segments and guest experiences, from large-scale corporate and MICE-focused hotels to boutique and leisure-led properties, offering exposure across multiple brands, audiences and channels.

The role owns the execution of digital, content and campaign activity across these channels, ensuring marketing initiatives are brand-aligned, performance-driven and focused on revenue growth across Rooms, Food & Beverage, Spa, and Conferencing & Events.

Job Description

As Brand & Digital Markeing Executive, you'll support the Portfolio Director of Marketing & Digital with managing content, UX and SEO optimisation across websites, ensuring they are conversion-focused and aligned with Accor brand and national campaigns. You’ll plan and deliver weekly social media content and manage community engagement and enquiries.

You’ll oversee digital communications and campaign delivery across the portfolio, including performance reporting and optimisation, and deliver targeted marketing activity to support Sales and Conferencing & Events.

You will manage digital listings and support PR, media and influencer activity. You’ll plan and manage professional photo and video shoots, act as the day-to-day marketing lead with creative partners and coordinate briefs, approvals and timelines.

You’ll contribute to campaign planning and marketing calendars, track performance and insights, and ensure all marketing activity supports commercial and revenue objectives across the portfolio.

Qualifications

You’re a confident, commercially minded marketer with experience across digital and brand marketing. You bring strong capability in SEO, paid media, email marketing and social platforms, paired with excellent written communication and content creation skills.

Highly organised and detail-focused, you’re comfortable managing multiple brands and priorities in a fast-paced environment and working collaboratively with property teams, creative partners and stakeholders

Why work for Accor?

Accor is one of the largest global hospitality businesses, with over 5400 Hotels across 110+ countries, the career development opportunities are endless.

Benefits Your Way

• Access to global accommodation and F&B discounts
• #LearnYourWay with a sophisticated modern training platform, which offers a constantly expanding database of free, industry focused training.
• Recognition of service anniversaries and Accor Tenure Milestones.

Our Commitment to Diversity & Inclusion

• We are an inclusive employer, and our ambition is to attract, recruit, and develop diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you are most welcome to let us know.