Platform Engineer Research and Development New York City View role →

TL;DR

We’re hiring a GTM Engineer to build and run the engine that drives our growth – outbound experiments, ICP targeting, signal detection, and the data and AI systems underneath them. You’re technical enough to build the machine and commercial enough to run it. 0‑3 years of experience, with a stronger technical foundation than the typical RevOps profile.

About the Role

Our GTM motion is signal‑driven and AI‑native. We detect what’s happening at target accounts, prioritise who to reach and why, and run outbound plays that are measured from first touch to ARR. The systems behind that – CRM architecture, enrichment workflows, AI agents that prep reps and draft outreach, dashboards our GM checks every Monday – are built in‑house, and you’ll own them.

Some days you’ll design and launch a new outbound play against a fresh signal. Other days you’ll write the script that validates a CRM import, tighten an ICP scoring model, or extend an AI workflow that turns call transcripts into deal intelligence. You design the experiment, build what it needs, run it, and read the results honestly. There’s no layer between you and impact.

What You’ll Do

• Design, launch, and iterate outbound experiments: hypothesise → build → launch → measure → systematise. Test ICP segments, signals, channels, messaging, and sequencing – and turn what works into repeatable plays.
• Build ICP scoring models, segmentation logic, and intent‑signal pipelines so effort concentrates on the accounts most likely to convert.
• Own the prospecting and enrichment stack (Clay, Lemlist, LinkedIn, and whatever we adopt next) and wire it into the CRM cleanly.
• Build automations and scripts that keep our CRM clean, queryable, and trustworthy – data validation, dedupe, backfills, association logic.
• Extend our AI‑native workflows: agent skills for call prep, signal digests, and outbound drafting that our reps use daily.
• Stand up dashboards and reporting that make it obvious what to focus on each week, with every number tying back to source.
• Equip reps by automating the repetitive parts of their day, then showing them how to use what you built.

You Might Be a Great Fit If You

• Have 0‑3 years in growth, outbound, RevOps, or a GTM‑adjacent role – or a technical background and a deliberate choice to apply it to revenue.
• Are more technical than the typical GTM hire: comfortable with SQL, at least one scripting language (Python or JavaScript), and working with APIs – enough to build without waiting on engineering.
• Think in experiments: you form a hypothesis, ship a V1 this week, measure it, and let the data decide – including when the data says your idea didn’t work.
• Are hands‑on with modern GTM tools (Clay, Apollo, HubSpot, Lemlist, Instantly, or similar) and genuinely curious about new ones.
• Use AI as a builder, not just a chat user – you’ve automated real workflows with LLMs or agent tools, or you’re itching to.
• Care about data integrity: you verify your work, notice when numbers don’t reconcile, and would rather report an honest number than a clean one.
• Want to own problems fully – the need, the system, the launch, and the result.

Nice to Haves

• A CS or adjacent degree, SWE/data internships, or shipped side projects.
• Experience building with LLM APIs or agent frameworks.
• Prior exposure to outbound motions (SDR/BDR or ops support) at a B2B startup.
• Lightweight deployment experience (Vercel/Netlify) or spreadsheet automation at scale.

Why This Role

• High leverage: your experiments and systems directly determine how we find and convert customers.
• AI‑native stack: you’ll build with AI agents alongside a team building AI‑agent infrastructure as the product.
• Cross‑functional seat: you’ll work with Sales, Product, Engineering, and Leadership daily.
• Learning velocity: GTM engineering is an emerging discipline, and you’ll define what it means at InstaLILY.

Compensation and Benefits

• Salary Range: $100,000‑120,000 per year, commensurate with experience.
• Equity: Generous stock option awards, and refreshers for top performers.
• Benefits: Medical, Dental, Vision, 401K, in‑office Lunch reimbursement, Wellbeing Stipend, Generous Parental leave, PTO and 10 US Federal Holidays, and more!

Inclusion and Commitment

InstaLILY is committed to providing an inclusive and barrier‑free recruitment process. If you require an accommodation, please let us know, and we will work with you to meet your needs.