Director of Paid Social

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.

Bankrate is one of the most trusted names in personal finance, helping millions of people compare rates and make smart decisions about mortgages, savings, and more. We're investing in the paid channels, creative infrastructure, and experimentation rigor that will fuel our next phase of growth. Bankrate's paid acquisition engine runs on paid search today. Paid social is our biggest growth bet, and this role owns it. Meta and TikTok recently launched. Your job is to scale them profitably, then expand into new channels as the foundation proves out. This is a Director-level individual contributor role with real ownership: channel strategy, budget, measurement standards, and creative direction. You'll be hands-on in the platforms while setting the strategy, proving the model, and shaping how Bankrate invests in paid social for years to come.

What You’ll Do:

• Meta: Scale Meta from recent launch into a durable, profitable channel: campaign architecture, bid strategy, budget pacing, creative testing, and the operating cadence that turns early signal into sustained growth.
• TikTok: Audit the channel, adjust the strategy, make clear go/no-go calls backed by data, and scale what works.
• Conversion signal optimization: Own signal passback across platforms. Test configurations, monitor event match quality, and know how signal health drives algorithmic efficiency and delivery cost.
• Channel playbooks: Turn what works into repeatable frameworks for campaign setup, signal configuration, and bid strategy.
• Creative leadership: Set the creative testing agenda: a hypothesis backlog grounded in performance data, clear briefs for Creative, and learnings that compound across campaigns and formats, including UGC and creator-led content.
• Structured testing: Run multi-variable experiments with proper holdouts, and turn results into playbooks that raise the performance floor.
• Incrementality: Partner with BI on geo and holdout tests that quantify true channel contribution. Separating real signal from noise is what earns continued investment.
• Attribution & reporting: Own the attribution framework. Check platform-reported metrics against internal data, flag discrepancies early, and give leadership a trusted view of performance.
• Budget ownership: Bring executive stakeholders a point of view, not just a performance update. Frame recommendations around incremental opportunity and portfolio trade-offs, and own the channel P&L.
• Cross-functional leadership: Direct the work of Creative, BI, and agency/platform partners without formal authority. Represent paid social in executive planning and budget cycles.

What We’re Looking For:

• Paid social depth: 6+ years in performance marketing with deep hands-on Meta and TikTok direct response experience, accountable for CPL, CVR, and revenue at scale (ideally seven figures monthly on Meta). You know signal passback, event match quality, and how algorithmic efficiency is won or lost.
• Channel-building track record: You've launched and scaled paid channels from scratch: built the case, ran the test, scaled what worked, killed what didn't.
• Measurement sophistication: You've designed incrementality tests, can evaluate attribution frameworks critically, know correlation from lift, and can make that case to executives.
• Creative strategist: You set creative direction, not just approve it: strong briefs, precise feedback, and a sharp read on what drives performance in UGC, creator, and short-form video.
• Executive presence: You've owned channel budgets, defended investment decisions with senior leadership, and communicate trade-offs crisply.
• Strategic operator: You move easily between setting strategy and executing within it, juggling priorities with minimal oversight.
• AI-forward: You actively use AI tools and have a clear point of view on where they add leverage, especially in creative development.

Compensation:

Total Cash Compensation Range: $140,000 – $210,000 per year

This role is eligible for a target bonus, which is included in the Total Cash Compensation Range. Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact View email address on us.fitly.work.

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